Sunny D Gummies

Sunny D was extremely successful in the 1990’s. The brand has been labeled the iconic juice brand of its decade (Rowlands 2014). When Sunny D was introduced in the UK in 1998, it became the biggest selling soft drink in the nation, trailing behind Coca-Cola and Pepsi. Sunny D took a triumphant position in the soft drink industry. Their slogan in the nineties: “the great stuff kids go for” (The Guardian 2001) was emphasized in promotional campaigns that showcased TV commercials full of energetic kids frollicking in the outdoors and returning home for a refreshing cool drink, giving off the position that these orange drinks are only for the hip children rather than any other demographic and thus became a childhood favorite. As well, Sunny
Complex Magazine, a New York based editorial for youth culture, titled Sunny D as one of the best drinks from the nineties (Turkson 2017). Similarly, in the Los Angeles Times, Rock (2017) introduces Sunny D as a brand sparking “nineties nostalgia” and the “best part of each childhood lunch” in an article on the brand’s introduction of Sunny D Liquid Center Gummies. On a blog titled 90s Child, devoted to all things from the nineties era, Sunny D gains its own article, striking dialogue in the comment section from people from all parts of the world reminiscing the iconic blue capped plastic
(2) the most recent time frame of which a respondent from the Google survey purchased/consumed Sunny D was more than a month ago, with the majority of the surveyors estimating it has been years since they last had the beverage. In correlation of our results, consumers who have grown up in the nineties are not consuming the beverage while their perceptions continue to reinforce the idea that the drinks are a refreshment from their