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Summary Of Episode 312 Of The Avanced Selling Podcast

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Summary Of Episode 312 Of The Avanced Selling Podcast
Episode 312 of The Avanced Selling Podcast by Brian Neal and Bill Caskey, teaches me on the relationship that exists between a sales person and the buyer relating to projection. The episode is titled Projecting and it poses a question to the sales person stating ‘are you deciding on behalf of the buyer?’ Brian and Bill discusses the problems that may arise when a sales person makes the decisions of what the buyer wants without asking them. The two veterian sales trainers puts forward the strategies that can be used by sales people to prevent pitfall and decisiding on the needs of the buyer without asking them. They state that in is very crucial for a sales person to put themselves in the shoes of the customers as means of understanding what
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