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Becoming a Rainmaker

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Becoming a Rainmaker
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Most Important
Sales Conversations
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You’ll Ever Have Mike Schultz & John E. Doerr
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“If you don’t change your beliefs, your life will be like this forever. Is that good news?”
—somerset maugham
This manifesto is for every sales person who is committed to becoming a rainmaker—no matter what the product or service is you’re selling. Rainmakers are the sales elite, typically outperforming average sales people by 300 to 500%, and often by a lot more. Success as a rainmaker depends on your ability to lead masterful sales conversations from “hello” to “let’s go,” but the first sales conversation, the most important sales conversation, happens before you talk to actual prospects.
The most important sales conversation you have… is the one you have with yourself.
To determine if you have what it takes to become a rainmaker, you must ask yourself these six questions.
1. How strong is my desire to achieve in sales? The most important factor influencing whether or not you become a rainmaker is your personal desire for success in sales. Note the emphasis on in sales. You might think for full-time salespeople this goes without saying. It doesn’t. Some salespeople can’t wait to sell; others are just biding their time until something better comes along.
The same is true of professional service providers. Many professionals have a tremendous desire to achieve in general, but not so much in sales (or, as it’s more commonly referred to, business development.) What’s important to rainmaking success is to embrace your role in sales.
2. How committed am I to doing what I need to do to succeed? Salespeople often know what they need to do—make more phone calls, lead more rainmaking conversations, deepen relationships, become experts in their fields, learn new skills, go the extra mile for customers.

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Rainmakers have an unassailable commitment to success in sales.

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