Preview

SUCCESS STORY OF HONDA

Powerful Essays
Open Document
Open Document
1432 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
SUCCESS STORY OF HONDA
SUCCESS STORY OF HONDA

Soichiro HondaSōichirō Honda (本田 宗一郎, Honda Sōichirō, November 17, 1906 – August 5, 1991) was a Japanese engineer and industrialist, and founder of Honda Motor Co., Ltd..[1]

Honda was born in Hamamatsu, Shizuoka, Japan on November 17, 1906. He spent his early childhood helping his father, Gihei, a blacksmith, with his bicycle repair business. At the time his mother, Mika, was a weaver. At 15, without any formal education, Honda left home and headed to Tokyo to look for work. He obtained an apprenticeship at a garage in 1922, and after some hesitation over his employment, he stayed for six years, working as a car mechanic before returning home to start his own auto repair business in 1928 at the age of 22.

In 1937 Honda began producing piston rings for small engines, which led to manufacturing small engines to be used in motorcycles, and then in 1948 he started producing complete motorcycles as president of the Honda Motor Company. Honda turned the company into a billion-dollar multinational that produced the best-selling motorcycles in the world. Honda's excellent engineering and clever marketing resulted in Honda motorcycles out-selling Triumphand Harley-Davidson in their respective home markets. In 1959 Honda Motorcycles opened its first dealership in the United States.

Honda remained president until his retirement in 1973, stayed on as director, and was appointed "supreme adviser" in 1983. His legendary status was such that People magazine placed him on their "25 Most Intriguing People of the Year" list for 1980, dubbing him "the Japanese Henry Ford." In retirement Honda busied himself with work connected with the Honda Foundation. He died in 1991 from liver failure.Early yearsSoichiro Honda was born in Hamamatsu on November 17, 1906. His father, Gihei Honda, was the local blacksmith, but could turn his hands to most things, including dentistry when the need arose. His mother, Mika, was a weaver.

Honda's subsequent spirit of

You May Also Find These Documents Helpful

  • Powerful Essays

    Trading Game

    • 431 Words
    • 2 Pages

    Takanobu Ito serves as the Chief Executive Officer of Honda Motor Company Japan at Atlas Honda Ltd. Mr. Ito has been the Senior Managing Director of Honda Motor Co. Ltd., holding company of Honda del Peru S.A. since June 2007 and serves as its Chief Executive Officer. He has been Chief Executive Officer of Honda Motor Co., Ltd. since April, 2011. Mr. Ito has been the President of Honda Motor Co., Ltd. since June 2009. He has been Chief Operating Officer of Automobile Operations at Honda Motor Co., Ltd. since April 2011 and served in the same position since April 2007. He served as the President of Honda R&D Co Ltd of Honda Motor Co., Ltd. since June 2003. He served as the Managing Officer at Honda Motor Co. Ltd. since June 2005. He served as a General Supervisor of Motor Sports at Honda Motor Co. Ltd. since April 2004 and its General Manager of Suzuka Factory of Production Operations since April 2005. He served as the Managing Director of Honda Motor Co. Ltd. since…

    • 431 Words
    • 2 Pages
    Powerful Essays
  • Good Essays

    Satoshi Tajiri was born on august 18th 1965 in Tokyo Japan. His father was a Nissan car salesman in his home town of Machida. His name is known by few, yet most people in my generation have bought his products and watched his show without knowing who the man behind the idea was.…

    • 833 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Honda was successful in invading the U.S. market fundamentally because they adopted a “market philosophy”, and allowed that clear strategic approach to permeate the company’s approach to marketing, sales, production, and R&D. This was in contrast to the incumbent U.S. and British motorcycle manufacturers, who failed to recognize success of Honda’s strategy in the Japanese market, leaving open the opportunity within the U.S.…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Honda case

    • 640 Words
    • 2 Pages

    Honda really focuses on Research and Development. When their 2-stroke engine became obsolete, Honda unveiled the 4-stroke engines that were double in horsepower compared to other competitive companies. Honda focuses on sales volume and market share. The sales in U.S. went from $500,000 in 1960 to $77 million 5 years later. Honda targets lightweight motorcyclists and became dominant in the market. Moreover, Honda also competed with Harley-Davidson Triumph 500cc with its own 444c models at lower price.…

    • 640 Words
    • 2 Pages
    Good Essays
  • Better Essays

    History of Ferrari

    • 1309 Words
    • 6 Pages

    Enzo Ferrari was born in Modena Italy on February 18 1898. He came from a well to do family that owned a metal foundry making railroad parts, they were the first in his town to own a car. When WWI came Enzo's father and brother (Dino) were drafted into the Italian army, whom both died from influenza in 1916. Enzo was forced to leave school to run the foundry, when the business collapsed he started work as a metalworker at the Modena Fire Brigade workshop in order to support his widowed mother. Enzo himself was later drafted into the Italian army where he worked shoeing mules for the mountain artillery, after a few months he becoming…

    • 1309 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Honda Full Swot Analysis

    • 3562 Words
    • 15 Pages

    Honda Company was founded in 1948 by Soichiro Honda. It started by making motorbikes. Japan had been rendered cash poor and petrol-starved after World War II, and its citizens were hurting for fuel-efficient mode of transportation. Honda 's first motorcycles mated engines with bicycles that were cheap in making and operation process.…

    • 3562 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Nickolaus Otto

    • 433 Words
    • 2 Pages

    Nicolaus Otto was born on June 14, 1832 in Holzhausen, Germany. His first occupation was as a traveling salesman selling tea, coffee, and sugar. He soon developed an interest in the new technologies of the day and began experimenting with building four-stroke engines. After meeting Eugen Langen, who was a technician and owner of a sugar factory, Otto quit his job, and in 1864, the duo started the world's first engine manufacturing company N.A. Otto & Cie. In 1867, the pair was awarded a Gold Medal at the Paris World Exhibition for their atmospheric gas engine built a year earlier.…

    • 433 Words
    • 2 Pages
    Good Essays
  • Good Essays

    1951: first Honda 4-stroke engine (6hp: same weight), acquired a plant to build these engines; at the same time, Honda was first to (1) offer a multiproduct line, (2) take leadership in product innovation and (3) exploit opportunities for economies of mass production…

    • 609 Words
    • 3 Pages
    Good Essays
  • Good Essays

    A Case Study: Soichiro Honda

    • 2305 Words
    • 10 Pages

    Another strategy that Honda executed in his business, which made his business hugely successful, was to enlarge it into foreign lands. The US market allowed it to explore a huge market with boundless purchasing power. This enabled him to sell much more of his motorcycles than would have been possible if his business had remained in Japan only.…

    • 2305 Words
    • 10 Pages
    Good Essays
  • Good Essays

    Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984 with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the technological know-how, and Hero the India presence, and the local manufacturing ability.…

    • 7212 Words
    • 29 Pages
    Good Essays
  • Good Essays

    Kiichiro Toyoda (豊田喜一郎 'Toyoda Kiichirō', June 11, 1894 – March 27, 1952) was a Japanese entreprenuer and the son of Toyoda Loom Works founder Sakichi Toyoda. He made the decision for Toyoda Loom Works to branch into automobiles, considered a risky business at the time. Shortly before Sakichi Toyoda died, he encouraged his son to follow his dream and pursue automobile manufacturing — Kiichiro created what eventually became Toyota Motor Corporation.…

    • 618 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Honda Case

    • 2503 Words
    • 11 Pages

    A number of issues were confronting Honda Motorcycles and Scooters India Ltd. (HMSI), following the July 2005 altercations with its workers. Honda Motorcycles and Scooters India Ltd. (HMSI), a wholly owned subsidiary of Honda Motor Company Limited, Japan, established its plant in India in 1999 and made mistakes in handling people-management issues. Neither the president of HMSI, nor perhaps any of the members in his organization could have imagined that worker’s grievances would turn into a war-like situation, as they did in July 2005.…

    • 2503 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Honda Malaysia

    • 664 Words
    • 3 Pages

    Honda made its first foray into Malaysia in the 1960s, establishing Kah Motors Sdn Bhd as the distributor for its products. On 15 November 2000, Honda Motor Co. Ltd. of Japan cooperates with DRB-HICOM Berhad and Oriental Holdings Berhad, and then Honda Malaysia Sdn Bhd was established.…

    • 664 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Automobile

    • 1149 Words
    • 5 Pages

    Honda is the sixth largest automobile manufacturer in the world. From a young age, Honda's founder, Soichiro Honda, had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered…

    • 1149 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Sochrio Honda was the founder of the Honda Company. He spent Six years as an apprentice in Tokyo Service Station. In 1931 after opening his own repair shop he received a patent from for metal spokes that replaced wood in wheels. In1937 Honda started a piston ring Company and during 2nd world war because of the bombing in Japan and earthquakes most of his factories and manufacturing units were destroyed. In 1946 Honda began motorizing bicycles and later with the help of popularity in bicycles they began making engines and the company soon started it journey towards a bright and successful future. The company was regaining its name with the every step they took in their business. Soon the company was named as Honda motor Company in 1949.…

    • 1679 Words
    • 7 Pages
    Good Essays