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Subaru Rhetorical Analysis

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Subaru Rhetorical Analysis
Love. It’s Makes a Subaru.
Narratives and storytelling make sense to us because it tells us a story in a particular form by using values, ideologies, symbols, social and cultural patterns that we are familiar with. The true great storytellers have long embraced the fact that the most powerful stories happen in the mind of the audience, making each and every story unique and personal for the individual. Stories are important because they are inherent to the human experience (Hamm, 2013). Stories define who we are or tell where we come from. Stories are used to make understandings within the nature of our world. In advertisement the image of love between companionship is used to compare the love between the customers and their brand. Often many of Subaru advertisements used …show more content…
Williamson is interpreting this as when differentiating a brand; advertisers want to stand out from similar products or brands. They want to develop an image that is only successful in so much as if it is part of a system of differences. The identity of the brand depends upon what it is not. It sets up boundaries distinction of the brand. "Subaru owners are 'experience seekers ' -- they want to live bigger, more engaged lives. They choose Subaru as a conscious alternative to the mainstream. To them, the car is the enabler of that bigger life." By focusing on the love they have for their car, Subaru is challenging non-owners: do you love your car? "Love is the most powerful emotion and "I love my Subaru" is the most used phrase. They wanted to show the bond between Subaru owners and their cars through this work (Korzeniewski, 2008). As you watch the commercial, you can’t help but smile because you see can love, compassionate and emotional feelings, and memories between the owner and his
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