Struktura, Inc.

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STRUKTURA, INC.

Submitted by:
Briones, Shigiela Jamice
Cotaoco, Carl
Dobouzet, Jerome
Godio, Ma. Alyssa
Morallos, Michelle Ann M.
Salvador, Myson
Santos, Rendave M.
Sierva, Christian Paul
Vergara, Catherine Mae
Ngo, Jennielyn
______________________________________________________________________

I. TIME CONTEXT: In the Year 1988.
*Since 1981 the PGSEP (Philippine-German Solar Energy Project) begin their operations, still after 7 years of existence, it was to be terminated at the end of the year unless they could pick out a local group to deal with the project commercially. II. VIEW POINT: Anton Co – An entrepreneur and the owner, manager and president of ALCO group of companies to which Struktura, Inc. affiliated. III. MAJOR POLICY STATEMENT

Struktura Inc. is a manufacturing industry fully supervised by ALCO group. It is known for manufacturing the well-crafted steel frame and bases for the solar panels. By 1993, they start to work toward supplying electricity to rural areas in the Philippines through solar panels. IV. CURRENT BUSINESS POLICIES

Management
* All employees, staff or crew undertake specialized training activities to improve their knowledge and skills on various field of interest. * Top Management and their subordinates as long as they are part of the growing team of the company sets their full involvement to the company’s matters. Marketing

* The company fulfills the requirements and expectations of their target market by providing products or services that will bring good outcome to to their clients. Operations
* The services offered by the company are exclusive for selected provinces only. Financial
* The solar home system will be profitable after five years. Human Resource
* Screening/Recruiting of applicants is very crucial. Only those who will meet the requirements would be eligible for the selective position. * Division of work is strictly implemented.

V. STATEMENT OF THE PROBLEM
What are the effective plans should Struktura Inc. perform in order to promote and develop their business to expand commercially? VI. STATEMENT OF OBJECTIVES
Short Term
* To carry out a new business project.
* To generate new products/services offering.
* To effectively sell Solar House System in general public. Long Term
* To meet the country’s electric-powered needs nationwide. * To supply a structured and low-cost energy system in the long run. * To build up target market internationally.
VII. SWOT ANALYSIS
| Internal|
| Strengths * Distributes high-caliber product/ service as it produce best steel frame. * Best substitute in providing energy to rural places. * Considered first option among all suppliers of PV cells. * Environment friendly. * Stable financial performance. * Latest manufacturing facilities. * Technical mastery. * Reliable income. * Usefulness to homes and businesses. * Successfulness in producing steel frames and solar panel bases for PGSEP.| Weaknesses * Pricey setup. * Intensive operation. * Lack of geographical expansion. * High debt risk. * This way of energy only relies on the angle and global positioning of an area to the amount of energy it can receive from the sun.| External| Opportunities * There are many rural zones in the Philippines. * Growing electricity needs. * Favorable popularity of solar power. * Increasing number of customer. * Unstable price of crude oil in the market. * Less competition. * Electricity is an essential need. * Growing population in the rural areas of the Philippines.| Threats * Weather disruption. * The government doesn’t want to make the business profit-oriented. * Rural people want to resettle to city/ urban places. * Rivalry from other oil regulated electricity distributor. * Well-supervised industry. * Economic status is not guaranteed. * Price of commodity is not consistent.|

VIII. ALTERNATIVE...
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