Strategy for Entering and Developing International Markets Mokate Poland
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STRATEGY FOR ENTERING AND DEVELOPING INTERNATIONAL MARKETS
Justyna Michel
Characteristic of the Mokate company
Mokate is one of the biggest polish producers of coffee, tee, coffee creamers and since 2011 exclusive distributor of Lavazza coffee in Poland. The history of Mokate has started in 1927 in Goleszów (in southern Silesia) where Joseph Mokrysz opened a shop, a restaurant and acquired concrete plant. In this form, the Mokrysz family business was running for the next three generations. In 1990 the grandson of Joseph Mokrysz, Kazimierz handed over the company to his wife Theresa. She changed both the company name to MOKATE (from the first letters- MOkrysz KAzimierz, TEresa) and the main activity of her company which from that moment was manufacturing of powder coffee creamers. The mile stone for the company turned out in 1992 when Mokate launched on a market innovative at that time product: Mokate Cappuccino Coffee. Two years later Mokate Cappuccino became a leader on the market of cappuccino instant coffees and nowadays has 80% market share on this market in Poland.
1. Mokate Cappuccino
Source: http://rynekfmcg.com.pl/nowa-linia-mokate-cappuccino/
In 1994 Mokate begun exporting of its products to neighbor countries. The growing demand on local and foreign markets forced company to build new headquarter with bigger plant, more warehouses and offices. After opening new manufacture the production increased twice and in Mokate product portfolio there were already more than 10 items. In the course of time there appeared again a need to extend product line. New one, more modern and technical advanced manufacture enabled Mokate to produce more and faster. Mokate product range had 200 items which were selling in 30 countries. The next very important moment for Mokate was in 2000
STRATEGY FOR ENTERING AND DEVELOPING INTERNATIONAL MARKETS
Justyna Michel
Characteristic of the Mokate company
Mokate is one of the biggest polish producers of coffee, tee, coffee creamers and since 2011 exclusive distributor of Lavazza coffee in Poland. The history of Mokate has started in 1927 in Goleszów (in southern Silesia) where Joseph Mokrysz opened a shop, a restaurant and acquired concrete plant. In this form, the Mokrysz family business was running for the next three generations. In 1990 the grandson of Joseph Mokrysz, Kazimierz handed over the company to his wife Theresa. She changed both the company name to MOKATE (from the first letters- MOkrysz KAzimierz, TEresa) and the main activity of her company which from that moment was manufacturing of powder coffee creamers. The mile stone for the company turned out in 1992 when Mokate launched on a market innovative at that time product: Mokate Cappuccino Coffee. Two years later Mokate Cappuccino became a leader on the market of cappuccino instant coffees and nowadays has 80% market share on this market in Poland.
1. Mokate Cappuccino
Source: http://rynekfmcg.com.pl/nowa-linia-mokate-cappuccino/
In 1994 Mokate begun exporting of its products to neighbor countries. The growing demand on local and foreign markets forced company to build new headquarter with bigger plant, more warehouses and offices. After opening new manufacture the production increased twice and in Mokate product portfolio there were already more than 10 items. In the course of time there appeared again a need to extend product line. New one, more modern and technical advanced manufacture enabled Mokate to produce more and faster. Mokate product range had 200 items which were selling in 30 countries. The next very important moment for Mokate was in 2000