Strategy

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What is this course about?
Strategic Management

PART I

Strategic
Analysis

Session 1

PART III

PART II

WHAT IS STRATEGY ?

Strategy
Formulation

Strategic
Analysis

Strategy Analysis
Strategy
Formulation

Strategy
Implementation

Strategic
Analysis

Strategy Formulation
Strategy
Implementation

Strategy
Formulation

Strategy
Implementation

1
What is Strategy?
6

International Strategy & Globalization

2

Assessing Organizational
Performance

The General Environment

Business Level Strategy

5

3

Internal Environment
A Resource-based View of
Stragegy

Corporate
Level
Strategy

The Competitive
Environment
4
The Internal Environment
Value Creating Activities

Strategy Implementation
Strategy
Formulation

PART 1

Strategic
Analysis

Strategy
Implementation

STRATEGIC ANALYSIS
Strategic
Analysis

Strategic
Leadreship
Organizatinal Systems
& Strategic Change

Corporate
Governance

Strategy
Formulation

Strategy
Implementation

1

Getting Started …
1
What is Strategy?

6

2
Assessing Organizational
Performance

The General Environment

5

3
The Internal Environment
A Resource-based View of
Stragegy

The Competitive
Environment

4

Learning Objectives







What is Strategy?
Describe Strategic Management
Values, Vision, and Mission Statements
Theory of Business
Perspectives on Strategy Formulation
Linkages between Strategy, Internal and
External environments

The Internal Environment
Value Creating Activities

Introduction
• Purpose of strategy :
Achieve competitive advantage
• How ??
– Positioning Approach (Michael Porter)
– Resource-Based Approach (Hamel, Prahalad)

What is Strategy?
• Competitive strategy is about being
different. It means deliberately choosing a
different set of activities to deliver a unique
mix of value. (Porter, 1996)
• Answer to the following questions:
– Who are our customers?
– What products or services should we offer?
– How can we do it efficiently?

What is Strategy?

What is strategy?

• Strategy is the match between the
organization’s internal capabilities and its
external relationships with stakeholders.
(Kay, 1993)
• Strategy is ….

How ?

What ?
Where ?

Corporation

When ?

2

Strategic Management
• The Process of bringing about the strategy.
• Analyze, formulate, and implement the
strategy
Interdependent elements

Strategy Analysis
• Analyze what makes the company successfully
competitive within an industry
• Helps identify Key Success Factors:
Elements in the industry which keep customers loyal and allow the organization to compete successfully.

• Analysis of:
– General Environement
– Competitive Environment
– Internal Environment
Matching internal resources and capabilities with
external opportunities and threats

Strategic
Analysis

Strategy
Formulation

Strategy
Implementation

Strategy Formulation
• Finding the “Strategic Fit” by matching
internal analysis with external needs
• Formulate questions that will help find the
solution
• Creative and, at times, subconscious
process
• Takes place at two different levels:
– Business level strategy
– Corporate level strategy

Strategy Inplementation
• Strong communication and coordination
with different stakeholders (suppliers,
customers, employees, …)
Buy in
• Detailed action plan
• Flexible structure

Core Values
• Core values are an organization’s
essential and enduring tenets (guiding
principles) which will not be compromised
for financial expediency and short term
goals.
• Beliefs which are internalized by
employees and which remain inviolate
regardless of competitive conditions
• Values ≠ Ethics !!!

Core Values – Examples








Having good quality products
Collaboration and teamwork
Serving the local community
Communication
Transparency and honesty
Happy...
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