Strategy

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Chapter no.8
 Identifying Market Segments & Targets

No. of Group members=5
From: Mallas

1- The Marketer does not create segments; the marketer’s task is to identify the segments and decide which one(s) to target. 2-

(T/F)
3- A flexible market offering consist of two parts: a naked solution and discretionary options. 4-
5- (T/F)
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8- A market segment consists of a group of customers who shares different set of needs and wants. 9-
10- (T/F)

11- A market where all the consumers have roughly same preferences is known as homogeneous preference. 12-
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15- Scattered preferences are known as Diffused Preferences. 16-
17- (T/F)
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20- Scattered preferences are known as homogeneous Preferences. 21-
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23- (T/F)

24- A market where all the consumers have roughly same preferences is known as diffused preference.

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26- (T/F)
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29- A flexible market offering consist of two parts: homogeneous preference and discretionary options. 30-
(T/F)
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33- Scattered preferences are known as clustered Preferences. 34-
35- (T/F)
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38- Undifferentiated marketing is "the marketing counterpart to standardization and mass production in manufacturing."  39-
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41- (T/F)
42- Many marketers believe that behavioral variable-occasions, benefits, user status, usage rate, loyalty status, buyer-readiness stage, and attitude are the best staring points for constructing market segments. 43-

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46- (T/F)
47- A market where all the consumers have roughly same preferences is known as clustered preference. 48-
(T/F)

49- Group customers into segments based on similar needs and benefits sought by customer in solving a particular consumption problem are known as needs-based segmentation.

50- (T/F)
51- In effective segmentation criteria there are five favorable criteria that are measurable, substantial, accessible, differentiable and actionable. 52-
53- (T/F)
54- Demographic segmentation calls for dividing the market into different group on the basis of variable such as age, family size, income, gender. 55-
56- (T/F)
57- Demographic segmentation calls for dividing the market into different group on the basis of variable such as nation, states, region, and countries. 58-
59- (T/F)
60- In psychographic segmentation, buyers are divided into different groups on the basis of psychological/personality traits, life style, or values. 61-
62- (T/F)
63- A segment in which more than one homogenous preference is found known as Clustered preferences. 64-
65- (T/F)
66- A segment in which more than one homogenous preference is found known as diffused preferences. 67-
68- (T/F)
69- A niche is a more narrowly defined customer group seeking a distinctive mix of benefits. 70-
71- (T/F)
72- Target marketing is leading to marketing programs tailored to the needs and wants is known as niche marketing. 73-
74- (T/F)
75- A company is customerized when it is able to respond to individual customers by customerizing its product, services and message on one to one basis. 76-
77- (T/F)
78- A company is customerized when it is able to respond to individual customers by customerizing its product, services and message on a one to two basis. 79-
80- (T/F)
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83- Marketers usually identify niches by dividing a segment into sub segments. 84-
85- (T/F)
86- Marketers usually identify niches by dividing a group into sub group. 87-
88- (T/F)
89- Target marketing is leading to marketing programs tailored to the needs and wants is known as local marketing. 90-
91- (T/F)

Amna mehar
people in group 3
True or False of Chap...
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