Strategic Marketing Strategy: A New Lawn Brand in Pakistan 
Strategic Marketing Strategy
Based on 2013 study of Strategic Marketing Management
Prepared for
Mr. Mobeen-ul-Haque
UMT
C-II Johar town
Lahore 042-52128011
Prepared by
Hur Abbas 13052032007
Zainab Baqar 13052032008
Hafsa Tariq 13052032025
Muhammad Jawad Raza 13052032022
UMT research associates
C-II Johar town
Lahore
June 8, 2013
UMT research associates
C-II Johar town Lahore
June 8, 2013
Mr. Mobeen-ul-Haque
Permanent faculty member
C-II Johar town
Dear Mr. Mobeen
This is the report on the study of strategic marketing management applied for launching a new brand of Unstitched LAWN.
As you will see, our report is based on the studies of different strategic marketing strategies and implementations required for launching any brand or product.
At UMT we appreciate having this assignment. If you should need any assistance in interpreting this report or in implementing our recommendations, please contact us
Sincerely yours,
Hur Abbas
Zainab Baqar
Hafsa Tariq
Muhammad Jawad Raza
Research associates
Acknowledgement
“In The Name of ALLAH, Most Gracious, Most Compassionate"
We are grateful to our Resource Person Mr. Mobeen-ul-Haque for assigning us a very creative, interesting and challenging project of Strategic Marketing Management. We appreciate his efforts and time for helping us and providing his assistance throughout the project. It has been enriching experience for us which would not be possible without the joint efforts of our team.
We pay gratitude to sir for his constant help in research and collection of the relevant material and providing us assistance while making our final project. We express our gratitude also to all those who directly or indirectly help us in this project. Lastly special thanks to our parents for their prayers for accomplishment of this task.
However, we accept the sole responsibility for any possible errors and would be extremely grateful
Based on 2013 study of Strategic Marketing Management
Prepared for
Mr. Mobeen-ul-Haque
UMT
C-II Johar town
Lahore 042-52128011
Prepared by
Hur Abbas 13052032007
Zainab Baqar 13052032008
Hafsa Tariq 13052032025
Muhammad Jawad Raza 13052032022
UMT research associates
C-II Johar town
Lahore
June 8, 2013
UMT research associates
C-II Johar town Lahore
June 8, 2013
Mr. Mobeen-ul-Haque
Permanent faculty member
C-II Johar town
Dear Mr. Mobeen
This is the report on the study of strategic marketing management applied for launching a new brand of Unstitched LAWN.
As you will see, our report is based on the studies of different strategic marketing strategies and implementations required for launching any brand or product.
At UMT we appreciate having this assignment. If you should need any assistance in interpreting this report or in implementing our recommendations, please contact us
Sincerely yours,
Hur Abbas
Zainab Baqar
Hafsa Tariq
Muhammad Jawad Raza
Research associates
Acknowledgement
“In The Name of ALLAH, Most Gracious, Most Compassionate"
We are grateful to our Resource Person Mr. Mobeen-ul-Haque for assigning us a very creative, interesting and challenging project of Strategic Marketing Management. We appreciate his efforts and time for helping us and providing his assistance throughout the project. It has been enriching experience for us which would not be possible without the joint efforts of our team.
We pay gratitude to sir for his constant help in research and collection of the relevant material and providing us assistance while making our final project. We express our gratitude also to all those who directly or indirectly help us in this project. Lastly special thanks to our parents for their prayers for accomplishment of this task.
However, we accept the sole responsibility for any possible errors and would be extremely grateful