Strategic Marketing Managment
Strategic Marketing Management
Running Head: STRATEGIC MARKETING MANAGEMENT
Strategic Marketing Management
Date
1
Strategic Marketing Management
2
Unit 3
Strategic marketing is defined as the process, approach or a set of skills which are used by the management of the organization for analyzing a particular business situation from a marketing perspective. Strategic marketing involves coming up with decisions which are meant to make the business excel. These decisions are very important in any business today because of several reasons; it provides a link between the organization and the environment and therefore clearly indicating that marketing is a responsibility that is integrated within the business but not a specialized phenomenon, it provides solutions to problems that exist in the business in terms of environmental monitoring and deciding what the customers would wish to be served, it provides the customers with a sense of satisfaction in that it links them with the product or service that the company produces and it provides the best techniques which is geared towards acquiring a certain market for the products.
So as to achieve the best decisions however, businesses today need to have a special group of professionals within the organization who have the skills and experiences in analyzing and meeting the needs of the clients. Businesses ought to also involve in activities that are geared towards having good marketing skills and this involves having in place a plan that will guide the entire process of marketing. Such plans ought to be long term and flexible enough so that it can cover the problems which come time after time within the business. Proper decision making skills are important in the business today because they aid allocation of proper resources in the business which brings in a new product or brings changes into the existing product, launching of new products which will be enhanced through adoption of an
Running Head: STRATEGIC MARKETING MANAGEMENT
Strategic Marketing Management
Date
1
Strategic Marketing Management
2
Unit 3
Strategic marketing is defined as the process, approach or a set of skills which are used by the management of the organization for analyzing a particular business situation from a marketing perspective. Strategic marketing involves coming up with decisions which are meant to make the business excel. These decisions are very important in any business today because of several reasons; it provides a link between the organization and the environment and therefore clearly indicating that marketing is a responsibility that is integrated within the business but not a specialized phenomenon, it provides solutions to problems that exist in the business in terms of environmental monitoring and deciding what the customers would wish to be served, it provides the customers with a sense of satisfaction in that it links them with the product or service that the company produces and it provides the best techniques which is geared towards acquiring a certain market for the products.
So as to achieve the best decisions however, businesses today need to have a special group of professionals within the organization who have the skills and experiences in analyzing and meeting the needs of the clients. Businesses ought to also involve in activities that are geared towards having good marketing skills and this involves having in place a plan that will guide the entire process of marketing. Such plans ought to be long term and flexible enough so that it can cover the problems which come time after time within the business. Proper decision making skills are important in the business today because they aid allocation of proper resources in the business which brings in a new product or brings changes into the existing product, launching of new products which will be enhanced through adoption of an