Strategic Management Process Paper
Strategic Management Process Paper Santosh Tolani
12/01/2014
MGT 401
Strategic Management Process Paper
Develop a clear vision and translate it into a meaningful mission statement. Our mission here at Moyo’s Jerzey Ink Mobile Tattoo Studio is to ensure that our clients are serviced in a clean, safe, and relaxed environment. Our vision is to provide quality service and help the local community. We want to be unique in every facet of the business such as the creation of your new custom piece, body modification, and cosmetic tattooing. We provide our services without decree or predetermined notions. Moyo’s Jerzey Ink will work hard for our consumers as well as abide by a moral compass in every interaction that we have with clients. We symbolize every individual who wants to exude their individualism by telling their personal story through art and ink.
Assess the company’s strengths and weaknesses. The main strength we possess here at Moyo’s Jerzey Ink would be our differentiation. We strive to offer something to our clients that will set us apart from the other shops such as friendship, support for the local community we work in, and providing services in the comfort of your home. Our weaknesses would include our inability to do portraits and the time frame in which services are provided. We need to cut down the time it takes for services rendered so that clients are more likely to come back if they are receiving quality work in a decent time frame.
Scan the environment for significant opportunities and threats facing the business. First we want to start with the demographic in the area we are trying to tattoo in. We basically service any area of Florida it is financially feasible to travel to. Next we need to focus on the culture which is prevalent in the towns we are working in making sure that our advertisements do not offend anyone and we are revered as a legitimate hard working small business. It is also important to get a
12/01/2014
MGT 401
Strategic Management Process Paper
Develop a clear vision and translate it into a meaningful mission statement. Our mission here at Moyo’s Jerzey Ink Mobile Tattoo Studio is to ensure that our clients are serviced in a clean, safe, and relaxed environment. Our vision is to provide quality service and help the local community. We want to be unique in every facet of the business such as the creation of your new custom piece, body modification, and cosmetic tattooing. We provide our services without decree or predetermined notions. Moyo’s Jerzey Ink will work hard for our consumers as well as abide by a moral compass in every interaction that we have with clients. We symbolize every individual who wants to exude their individualism by telling their personal story through art and ink.
Assess the company’s strengths and weaknesses. The main strength we possess here at Moyo’s Jerzey Ink would be our differentiation. We strive to offer something to our clients that will set us apart from the other shops such as friendship, support for the local community we work in, and providing services in the comfort of your home. Our weaknesses would include our inability to do portraits and the time frame in which services are provided. We need to cut down the time it takes for services rendered so that clients are more likely to come back if they are receiving quality work in a decent time frame.
Scan the environment for significant opportunities and threats facing the business. First we want to start with the demographic in the area we are trying to tattoo in. We basically service any area of Florida it is financially feasible to travel to. Next we need to focus on the culture which is prevalent in the towns we are working in making sure that our advertisements do not offend anyone and we are revered as a legitimate hard working small business. It is also important to get a