Strategic Management, Itc Ltd
Strategic Management | On ITC’s e-Chaupal | | This project report is all about the strategies of ITC for spreading in rural market rapidly | | | 10/18/2012 | |
Project 2012
Subject
Strategic Management
Title
Understand the strategy of ITC
Submitted to
Prof. SP Singh
Rai Business School, New Delhi
Submitted by
Shail Kunj Joshi, Enroll. No:
PM4, Rai Business School
New Delhi
Acknowledgement
I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them.
I am highly indebted to Prof. SP Singh for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.
I would like to express my gratitude towards my parents & member of Rai Business School for their kind co-operation and encouragement which help me in completion of this project.
I would like to express my special gratitude and thanks to industry persons for giving me such attention and time.
My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities.
Shail Kunj Joshi
Contents
* Project Description * Overview on ITC-regarding e-Choupal * Evaluation of ITC through SWOT Analysis * Evaluation through BCG Matrix * Suggestion to ITC-for strategy * Conclusion * Bibliography
Project Description
The success story at ITC is driven by strong fundamentals. The first being ITC’s diverse proven capabilities. Is it sourcing high quality agri-produce, robust FMCG distribution infrastructure and the decade’s old tradition of building enduring brands which exceed consumer expectations? ITC has also leveraged the exponentially growing potential of branded packaged food market in India. In addition the different
Project 2012
Subject
Strategic Management
Title
Understand the strategy of ITC
Submitted to
Prof. SP Singh
Rai Business School, New Delhi
Submitted by
Shail Kunj Joshi, Enroll. No:
PM4, Rai Business School
New Delhi
Acknowledgement
I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them.
I am highly indebted to Prof. SP Singh for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.
I would like to express my gratitude towards my parents & member of Rai Business School for their kind co-operation and encouragement which help me in completion of this project.
I would like to express my special gratitude and thanks to industry persons for giving me such attention and time.
My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities.
Shail Kunj Joshi
Contents
* Project Description * Overview on ITC-regarding e-Choupal * Evaluation of ITC through SWOT Analysis * Evaluation through BCG Matrix * Suggestion to ITC-for strategy * Conclusion * Bibliography
Project Description
The success story at ITC is driven by strong fundamentals. The first being ITC’s diverse proven capabilities. Is it sourcing high quality agri-produce, robust FMCG distribution infrastructure and the decade’s old tradition of building enduring brands which exceed consumer expectations? ITC has also leveraged the exponentially growing potential of branded packaged food market in India. In addition the different
Bibliography: * ITC Portal * Google * Ask.com