Strategic Management and Strategic Competitiveness

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Assignment 1: Strategic Management and Strategic Competitiveness The Home Depot is a favorite store of mine. I frequently visit the same location for tools, cleaning supplies, and just to see the latest products available. The Home Depot was incorporated in 1978 and the first two locations were opened up in Atlanta, Georgia. “The Home Depot is the world’s largest home improvement retailer based on net sales for the fiscal year ending January 29, 2012” (Securities Exchange Commission, 2012). The Home Depot stores sell a wide assortment of building materials, home improvement and lawn and garden products and provide a number of services.” In the annual report to the Securities Exchange Commission (2012) The Home Depot explains that “stores are located within the U.S.A, but locations can also be found in Canada, China and Mexico. The Home Depot also maintains that they are always searching for ways to upgrade their technology for company and customer ease and accessibility.” The Home Depot is committed to technology; they claim in 2011 they “focused in particular on enhancements to their online presence and other customer facing technology, leveraging multiple channels to expand product assortment and simultaneously simplifying the process of locating and ordering products” (Securities Exchange Commission, 2012). The Home Depot recently made major enhancements to their website to improve the customers experience. Most people now shop online and being that The Home Depot is always striving to have their website easy to navigate and understand underscores their commitment to staying ahead of technology. The Home Depot maintains a global sourcing program to access the high quality products straight from the manufactures around the world. “There are sourcing offices located in the Chinese cities of Shanghai Shenzhen and Dalian, and offices in Gudgeon, India Rome, Italy, Monterrey, Mexico and Toronto, Canada” (Securities Exchange Commission, 2012). In...
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