Strategic Human Resources

Contents 1. Company History 2 2. Strategic Human Resource Management 2 3. Purpose of Strategic Human Resource Management activities 3 4. Strategic HRM’s contribution to organization’s Objectives 4 5. Business factors that underpin human resource planning 5 6. Business factors that impact COOL Company and HR requirements 6 7. Human resource plan for COOL Company 7 8. Critical evaluation of HR Plan to meet COOL’s objectives 9 9. The Purpose of HRM policies in organization 10 10. Impact of regulatory requirements on Human Resource policies 11 11. Impact of Organizational Structure and Culture in HRM 13 12. Effective Monitoring of HRM in COOL 14 13. Recommendations to improve Effectiveness of HRM 15 14. Reference 16

Report on Strategic Human Resources
COOL
Company History
The COOL Company is an UK multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in London. The company is best known for its product Cool fruit-juice. COOL company currently offers more than 500 brands in over 100 countries or territories and serves over 1.1 billion servings each day. The company operates a franchised distribution system dating from 1970 where the COOL only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. Fresh has 51,000 employees all around the world, with 32,000 of them outside of the UK. Through the years the company has under gone varies strategic changes and has since grown and maintains a high Market share in soft drink business.

Strategic Human Resource Management
Boxall et al (2007) describe Human Resource management as “the management of work and people towards desired ends”. Strategic human resource management is designed to help companies best meet the needs of their employees while

References: * Armstrong, M (2008) Strqategic Human Resource Management: A Guide to Action, 4th edn., KoganPage, London * Armstrong, M & Baron, A (2002) Strategic HRM: The route to improved business performance, CIPD, London * Baron, D (2001) Private policies, corporate policies and integrated strategy, Journal of Economics and Management Strategy, 10 (7), pp 7-45 * Boxall, P F (1993) The significance of Human resource management: a reconsideration of the evidence, International Journal of Human Resource Management, 4(3), pp 645-665 * Eslami, N., 2011. Effects of Human Resource Management Activities to Improve.[PDF /Online] Available at: http://www.ipedr.com/vol12/98-n00044.pdf [Accessed 5 March 2013]. * Upson, M., 2012. Strategic Human Resource Management. [Online] Available at: http://www.wisegeek.com/what-is-strategic-human-resource-management.htm [Accessed 6 March 2013].