Strategic Formulation for Dell's Computer
Strategic Plan Overview Dell Computer Corporation
The advent of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the world 's largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has set Dell Computer Corporation apart from other computer giants. Dell designs, builds and customizes products and services to satisfy the end-user requirements and offers an extensive selection of peripherals and software directly to its customers. Looking at the already existing framework of DCC, this first series in the Strategic Formulation and Implementation paper will analyze the strategic management process of DCC focusing on its mission, vision, values, situation analysis, formulation and implementation. The paper will also develop a project plan which shall peruse the "structure, controls, and planning" processes for DCC (Blair, 2006, p. 2).
The mission statement addresses that Dell shall be the most successful computer company in the world at delivering the best customer experience in markets they serve. DCC emphasizes on;
Highest quality
Leading technology
Competitive pricing
Individual and company accountability
Best-in-class service and support
Flexible customization capability
Superior corporate citizenship
Financial stability (dell.com, 2006).
DCC pledges in its vision statement to effectively and strategically partner with communities to provide basic technological access needs in the digital world (dell.com, 2004). The vision statement also asserts that, "with the power of direct and Dell 's team of talented people, the company is able to provide customers with superb value, high-quality, relevant technology,
The advent of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the world 's largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has set Dell Computer Corporation apart from other computer giants. Dell designs, builds and customizes products and services to satisfy the end-user requirements and offers an extensive selection of peripherals and software directly to its customers. Looking at the already existing framework of DCC, this first series in the Strategic Formulation and Implementation paper will analyze the strategic management process of DCC focusing on its mission, vision, values, situation analysis, formulation and implementation. The paper will also develop a project plan which shall peruse the "structure, controls, and planning" processes for DCC (Blair, 2006, p. 2).
The mission statement addresses that Dell shall be the most successful computer company in the world at delivering the best customer experience in markets they serve. DCC emphasizes on;
Highest quality
Leading technology
Competitive pricing
Individual and company accountability
Best-in-class service and support
Flexible customization capability
Superior corporate citizenship
Financial stability (dell.com, 2006).
DCC pledges in its vision statement to effectively and strategically partner with communities to provide basic technological access needs in the digital world (dell.com, 2004). The vision statement also asserts that, "with the power of direct and Dell 's team of talented people, the company is able to provide customers with superb value, high-quality, relevant technology,
References: Blair, Gerald M. (2006). Planning a Project. Retrieved on April 27, 2006 from http://www.see.ed.ac.uk/~gerard/Management /art8.html Mitchell, Pam. Planning to Promote Value: How to Make it Work. Retrieved on April 27, 2006 from Weinstein, Claire.,Woodrutt, A. L., & Await, C. (2005). Becoming a Strategic Learner. Retrieved on April 18, 2006, from http://www.hhpublishing.com/_onlinecourses/study_strategies/BSL/motivation/E5.html http://www1.us.dell.com/content/topics/global.aspx/policy/en/policy?c=us&l=en&s=gen &~section=010#hardware Retrieved on April 27, 2006 Http://www.Dell.com Retrieved on April 15, 2006. Http://www.altiris.com/Partners/AlliancePartners/DellAlliancePartner.aspx Retrieved April 17, 2006. http://www.hoovers.com/dell/--ID__13193,period__A--/free-co-fin-balance.xhtml Retrieved on April 20, 2006.