Strategic Formulation for Dell's Computer

Topics: Strategic management, Strategic planning, Personal computer Pages: 4 (1326 words) Published: June 13, 2006
Strategic Plan Overview – Dell Computer Corporation
The advent of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the world's largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has set Dell Computer Corporation apart from other computer giants. Dell designs, builds and customizes products and services to satisfy the end-user requirements and offers an extensive selection of peripherals and software directly to its customers. Looking at the already existing framework of DCC, this first series in the Strategic Formulation and Implementation paper will analyze the strategic management process of DCC focusing on its mission, vision, values, situation analysis, formulation and implementation. The paper will also develop a project plan which shall peruse the "structure, controls, and planning" processes for DCC (Blair, 2006, p. 2). The mission statement addresses that Dell shall be the most successful computer company in the world at delivering the best customer experience in markets they serve. DCC emphasizes on; •Highest quality

•Leading technology
•Competitive pricing
•Individual and company accountability
•Best-in-class service and support
•Flexible customization capability
•Superior corporate citizenship
•Financial stability (, 2006).
DCC pledges in its vision statement to effectively and strategically partner with communities to provide basic technological access needs in the digital world (, 2004). The vision statement also asserts that, "with the power of direct and Dell's team of talented people, the company is able to provide customers with superb value, high-quality, relevant technology,...
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