STRAMGT - TERM PAPER

I. Dell’s Mission, Objectives & Strategies

Mission:
Dell is a company leader in delivering the latest technology in computer systems to customers, and a broad range of products that enhance the service. The main concept is to sell directly to customers without intermediaries to better understand their needs and provide personalize assistance to take customers to the next level of service.

Objectives:

Delivering technology solutions that enable people everywhere to grow and thrive.

Values
Delivering results that make a positive difference
Leading with openness and optimism
Winning with integrity

We value, and are committed to:

Customers: Creating loyal customers by providing a superior experience at a great value.

The Dell Team: Our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow.

Direct Relationships: Being direct in all we do.

Global Citizenship: Participating responsibly in the global marketplace.

Winning: Having a passion for winning in everything we do.

Strategy:

Dell combines direct customer model which is our initial goal, with relevant technologies and solutions, efficient manufacturing and logistics, and strive to find new distribution channels amongst businesses and individuals around the world. Within the customer experience, superior value, high quality, relevant technology, and customized systems set us apart from our competitors. Also, product differentiation, and new acquisitions are a part of the widening of the business.

Client Reinvention
Making our business less complex and more adaptable in ways that matter to customers, to again revolutionize how IT products are developed, produced, delivered, serviced and recycled.

Best Value Solutions
Investing in our own capabilities and adding to our IP through strategic acquisitions and partnerships, to create next-generation solutions that are open, capable and affordable

eDell
Building on our

References: Harry McCracken, 2011. Steve Jobs, 1955 – 2011, Mourning Technology’s Great Reinventor. Retrieved October 6, 2011 from: http://news.yahoo.com/technologys-great-reinventor-steve-jobs-1955-2011-202000583.html Nilay Patel, 2008 Retrieved October 6, 2011 from: http://www.engadget.com/2008/04/22/dell-unveils-tiny-bamboo-cased-eco-computer-concept/ Robert Broughton Retrieved October 6, 2011 from: http://www.quality-assurance-solutions.com/swot-analysis-of-dell.html 2010. Dell Alienware M11x: A Gaming Netbook? Retrieved October 6, 2011 from: http://www.yugatech.com/blog/personal-computing/dell-alienware-m11x-a-gaming-netbook/ Retrieved October 6, 2011 from: http://www.resellerratings.com/store/Dell 2011 Retrieved October 6, 2011 from: http://reviews.dell.com/2341n/allreviews.htm 2011 Retrieved October 6, 2011 from: http://store.apple.com/us Retrieved October 6, 2011 from: http://www.macworld.com/reviews.html 2011 Retrieved October 6, 2011 from: http://www.resellerratings.com/store/Hewlett_Packard 2011 Retrieved October 6, 2011 from: http://welcome.hp.com/country/us/en/privacy/limited_warranty.html 2011 Retrieved October 6, 2011 from: http://www.anythingnews.com/business-tech/philippines-electronic-gadgets-that-is-broadly-popular.html 2011 Retrieved November 13, 2011 from: http://www.maxi-pedia.com/SPACE+matrix+model+strategic+management+method 2011 Retrieved November 13, 2011 from: http://www.maxi-pedia.com/Five+Forces+model+by+Michael+Porter 2000 – 2011 Retrieved November 13, 2011 from: http://www.marketingprofs.com/ea/qst_question.asp?qstID=3483 2011 Retrieved November 13, 2011 from: http://www.scribd.com/doc/3988040/DELL-SWOT 2011 Retrieved November 13, 2011 from: http://www.yousigma.com/comparativeanalysis/dellswot.pdf 2011 Retrieved November 13, 2011 from: http://www.pinegars.com/PDF_Files/Paper%202a.pdf Gwendolyn Cuizon, 2011 Retrieved November 14, 2011 from: http://gwendolyncuizon.suite101.com/swot-analysis-of-dell-computers-a92597 2000 – 2011 Retrieved November 14, 2011 from: http://marketingteacher.com/swot/dell-swot.html 2009 – 2014 Retrieved November 14, 2011 from: http://www.zainbooks.com/books/management/strategic-management_30_grand-strategy-matrix-2.html 2011 Retrieved November 14, 2011 from: http://free-books-online.org/management/strategic-management/grand-strategy-matrix-learning-objective/