Strategic Business Plan
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December 9, 2012
Strategic Plan - Famous Race Car Driver
Cherie Storms
A00791248
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TABLE OF CONTENTS
1. INTRODUCTION
2. EXECUTIVE SUMMARY
3. VISION & MISSION STATEMENT
4. ENVIRONMENTAL SCAN
i. Demographic/Psychographic
ii. Socio-Cultural
iii. Political/Legal
iv. Economic
v. Technology
vi. Global
4. SWOT Analysis
5. PORTER’S 5 Forces Model of Industry Competition
6. TIME LINE OF EVENTS
7. FINANCIAL PROJECTION
My name is Cherie Storms. I work full time as a Licensed Customs Broker, specializing in International Trade Compliance and help Canadian importers do business within the Canadian Customs environment. I am working towards completing a Business Management Program, and was recently nominated by my employer for an International Trade “Young Professionals Program” for exhibiting leadership potential in the fields of customs, trade compliance, business and promotions. I inspire and motivate others through my strength, courage, enthusiasm, individuality and spunk.
This assignment has asked that I build a personal Strategic Plan for the next 5-10 years. The tone of this particular Strategic Plan is designed from the perspective that you can do anything you put your mind to - Instead of the more realistic Strategic Plan where I will spend the next 5-10 years advancing from my 10 years experience as a high level Customs broker and Trade Compliance Specialist, to an International Trade Lawyer.
I am the 29 year old daughter of William Curtiss Storms. A professional and accomplished race car driver with over 15 years invested in the understanding of race strategy, engineering, and politics. I have just completed an extremely successful first season which has opened up a brand new perspective and wealth of opportunities. After graduating from race novice driver training, I competed in a new
[pic]
December 9, 2012
Strategic Plan - Famous Race Car Driver
Cherie Storms
A00791248
[pic][pic]
TABLE OF CONTENTS
1. INTRODUCTION
2. EXECUTIVE SUMMARY
3. VISION & MISSION STATEMENT
4. ENVIRONMENTAL SCAN
i. Demographic/Psychographic
ii. Socio-Cultural
iii. Political/Legal
iv. Economic
v. Technology
vi. Global
4. SWOT Analysis
5. PORTER’S 5 Forces Model of Industry Competition
6. TIME LINE OF EVENTS
7. FINANCIAL PROJECTION
My name is Cherie Storms. I work full time as a Licensed Customs Broker, specializing in International Trade Compliance and help Canadian importers do business within the Canadian Customs environment. I am working towards completing a Business Management Program, and was recently nominated by my employer for an International Trade “Young Professionals Program” for exhibiting leadership potential in the fields of customs, trade compliance, business and promotions. I inspire and motivate others through my strength, courage, enthusiasm, individuality and spunk.
This assignment has asked that I build a personal Strategic Plan for the next 5-10 years. The tone of this particular Strategic Plan is designed from the perspective that you can do anything you put your mind to - Instead of the more realistic Strategic Plan where I will spend the next 5-10 years advancing from my 10 years experience as a high level Customs broker and Trade Compliance Specialist, to an International Trade Lawyer.
I am the 29 year old daughter of William Curtiss Storms. A professional and accomplished race car driver with over 15 years invested in the understanding of race strategy, engineering, and politics. I have just completed an extremely successful first season which has opened up a brand new perspective and wealth of opportunities. After graduating from race novice driver training, I competed in a new