Strategic Business Plan

Topics: Auto racing, NASCAR, Formula One Pages: 20 (4828 words) Published: April 27, 2013

December 9, 2012

Strategic Plan - Famous Race Car Driver

Cherie Storms







i. Demographic/Psychographic

ii. Socio-Cultural

iii. Political/Legal

iv. Economic

v. Technology

vi. Global

4. SWOT Analysis

5. PORTER’S 5 Forces Model of Industry Competition



My name is Cherie Storms. I work full time as a Licensed Customs Broker, specializing in International Trade Compliance and help Canadian importers do business within the Canadian Customs environment. I am working towards completing a Business Management Program, and was recently nominated by my employer for an International Trade “Young Professionals Program” for exhibiting leadership potential in the fields of customs, trade compliance, business and promotions. I inspire and motivate others through my strength, courage, enthusiasm, individuality and spunk.

This assignment has asked that I build a personal Strategic Plan for the next 5-10 years. The tone of this particular Strategic Plan is designed from the perspective that you can do anything you put your mind to - Instead of the more realistic Strategic Plan where I will spend the next 5-10 years advancing from my 10 years experience as a high level Customs broker and Trade Compliance Specialist, to an International Trade Lawyer.

I am the 29 year old daughter of William Curtiss Storms. A professional and accomplished race car driver with over 15 years invested in the understanding of race strategy, engineering, and politics. I have just completed an extremely successful first season which has opened up a brand new perspective and wealth of opportunities. After graduating from race novice driver training, I competed in a new and exciting class in road racing called B-Spec. With the help of my father, I built and raced a 2012 Mazda 2 where I finished 2nd place in my championship class, set 3 track records, entered 2 endurance races and won both, of 50 novices this year I was awarded the Sports Car Club of BC’s (SCCBC) Novice of the Year, and also awarded the Confederation of Autosport Car Clubs (CACC) Rookie of the Year award (historically, it is rare for the same driver to be awarded both awards in a rookie season), as well as winning my first race in a competitive Honda series.

I volunteered countless off track hours serving as Secretary for the Sports Car Club of BC, where I learned the significance of the business & politics behind the sport and have been committed to supporting an off track goal of helping to raise awareness for motorsport.

What would happen if I combined all of my positive qualities, skills, knowledge and resources in a dedicated effort to contribute and build to my father’s success by succeeding myself in this elite skill, while challenging sponsorships that benefit maximum positive exposure/return, and empowering future females to become race champions?

I could empower others by making positive differences in leadership, personal growth and career success.

Why do I need a Strategic Plan?

Investing the time in a strategic plan can be the difference between living the life I want and living the life that ends up happening to me. My approach to this is that it’s a matter of knowing where I want to go and how I will reach my goal. I need to have a strategic plan so that I can end up in the role I envision. Where I am, where do I want to go? Developing a strategic plan will keep me on track, focused and my chances of achieving my goal will be much greater.


To be a famous NASCAR driver.


I am a committed race car driver, who promotes, encourages motorsport, and am at my best when I am being challenged. At find...
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