Strategic Aims of Burberry

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Strategic aims’ Burberry
A new, fully cross-functional and global team was established to integrate Beauty into the wider organisation. This was achieved through strategic recruitment of Beauty expertise and the reallocation of talent within the business. Regional accountability for organisational design and development was ensured, reflecting the diverse markets in which Burberry operates. The technology function was also evolved to support the Beauty integration, with strategic competences brought in-house. Exp: This mean making something or someone become new again. So Burberry change human resource structure, the first stakeholder has influence, they want to have new employees who have passion, creation, imagination, responsibility and confident. The effect of famous person can make them to sell more product for attracting more consumers, expand more consumers’ market then they will have more profits. Purpose of Burberry

The Code of Conduct exists for the purposes of promoting safe and fair working conditions and the responsible management of environmental and social issues in the Burberry supply chain. Burberry believes that to be a great brand, it must also be a great company Commitment to its extended global community is at the heart of the Burberry core values: to Protect, Explore and Inspire, and the business strives to evolve its practices in line with these principles. Ex: Go through three centuries, with a history more than 156 years of existence, Burberry is one of the big names of the UK fashion industry and the world. From jackets,raincoats.More than 100 years ago,today,Burberry not only produce clothes, scarves, accessories, but also know for producing high-end fashion. Objectives

Retail/wholesale gross margin increased from 52.1% in 2008/09 to 59.7% in 2009/10 Leveraging the investment in systems and planning expertise, the Group improved inventory management in the year. Management successfully executed the £50m cost...
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