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Str 581 Internal And External Environmental Analysis Paper

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Str 581 Internal And External Environmental Analysis Paper
External and Internal Environmental Analysis Paper
Sabah Saiyed
STR/ 581
March 9, 2015
Clifford Olson
External and Internal Environmental Analysis The purpose of the paper is to scan, “the internal and external environmental factors of AT&T internet access technologies for the consumer market. It further identifies and discusses the AT&T’s core competencies and sources of competitive advantage. Lastly, AT&T’s business model and its impact on the organizational performance” (UOP, 2013). AT&T uses the most common tool (i.e. SWOT analysis) to analyze its progress in the market and identify the strengths, weaknesses, opportunity and, threat. External environment analysis is important in determining the strategy that should be adopted by
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“The external environment consisting of all the conditions and forces that affect its strategic options and define its competitive situation" (Pearce & Robinson, 2013, p. 12). External environment can be broadly classified into three types: Remote, Industry and, Operating.
1. Remote environment consists of the forces like “economic, social, political, technological and ecological factors that originate beyond, and usually irrespective of, any single firm’s operating situation” (Pearce & Robinson, 2013, pg. 87).
2. Industry environment; “The general conditions for competition that influence all businesses that provide similar products and services” (Pearce, 2013, pg. 97). “Operating environment also called the competitive or task environment comprises factors in the competitive situation that affect a firm’s success in acquiring needed resources or in profitably marketing its goods and services” (Pearce, 2013). They also control a major portion of the Tier 1 backbone of the internet.
Remote Environment
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(n.d.). The Internet Connection War-AT&T Internet Services for Consumers, a Strategic Evaluation. Retrieved from http://www.delahunty.com/cv/paper_att.doc
Curtright, J. W., Stolp-Smith, Steven. C., & Edell, E.S. (2000, January). Strategic performance management: Development of a performance measurement system at the Mayo Clinic. Journal of Healthcare Management, 45(1), 58.
Management Paradise. (2011, February 2). Organizational Structure of AT&T. Retrieved from http://www.managementparadise.com/forums/human-resources-management-h-r/214644-organisational-structure-t.html
Pearce, J.A. & Robinson, R. B. (2013). Strategic Management: Planning for Domestic and Global Competition (13th ed.). New York, NY: McGraw Hill.
Pragmatics, Inc. (2007). AT&T Government Solutions. Retrieved from https://ites-2s.pragmatics.com/metadot/index.pl?op=show&iid=2231
UOP. (2013). External and Internal Environmental Analysis Instructions. Retrieved from https://newclassroom3.phoenix.edu/Classroom/#/contextid/OSIRIS:48364100/context/co/view/activityDetails/activity/df4da69c-3472-494d-952c-e99cc3619b2d/expanded/False/tab/Instructions

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