Topics for the Briefing Paper
Try to choose a topic which reflects the work we will do throughout this module. It must include culture theories. You will be expected to use culture theories such as those of Trompenaars and Hampden-Turner; Hofstede or Hall or other suitable cultural theories to solve the problems for your chosen client. Choose a topic in which you can use these theories alongside other management/marketing theories. Choose one topic from those below: • Stereotyping and prejudice in the workplace
You should imagine you have a client who has asked you to prepare a briefing paper to help him/her/ them to solve their particular problems.
You are asked to use the format discussed in class i.e. a case study format. Therefore, these are the headings expected:
1. Executive Summary
2. Terms of Reference – state clearly:
• Who you are
• Who your client is
• What information does your client want – why has he/she/they consulted you
3. Overview of the situation:
What problems do you and your client envisage will need to be met.
4. Analysis of the situation:
Here you will use either a SWOT or a PEST/PESTAL or both – it’s your choice. What suites you and your client best.
5. Solutions and recommendations
You might have to give several solutions. Sometimes obvious solutions create more problems. You may need to leave your client to make the decisions as to the best solutions from those you present to him/her/them
6. Forecasts and outcomes
7. Reference Section (and Bibliography if needed)
8. Glossary or Abbreviations (if needed)
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