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Statement of Purpuse

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Statement of Purpuse
2 opening hooks:

#1: I visualize the world in frames.

#2: I appreciate door handles that, by their very design, clearly indicate I should grab and pull to open them rather than push.

#3: A door handle that has to label itself “pull” or “push”, by its very nature is bad design.

Statement of Purpose:

1. Fascinated with UX issues 2. Want to make things better for users

Next year will mark my 10th year working in and around the Web.

About ten years ago I started my career in marketing.

User experience design in giving people the greatest benefit for using

User centered design process, which focuses on answering real human needs in the context of everyday living.

I’ve been very fortunate to work at an organization that prides itself on putting the user first
Recently, I’ve had the opportunity to work on a number of

what you intend to do with the degree;
But I’d like for my education to take me beyond the web – to looking at things with

and what specializations you wish to pursue within the Master's program.

Succinctly explain your reasons for applying to the I School

Well regarded program
Will give me the applied skills as well as the theoretical foundation to be able to cope/tackle UX problems
Will give me the background I need to be able to successfully tackle UX issues and opportunities and provide leadership in that area of expertise for an organization

Great moments in DR’s thinkging that the I school would be a great place for him: • Attended Edward Tufte’s presenting data and information course in San Francisco – why? I had always been really interested in how I presented information throughout my work – naturally, since I was on the business side of things, this was left up to powerpoint and excel. But his course was really fascinating – the acts of presenting information in a succinct and artful way can make such a big difference in how we communicate in the corporate world.

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