Statement Of Fashion Design

As an undergraduate student of fashion and textile design at Rachana sansad, the past 3 years have proved to be extremely valuable in helping me clearly define my future goals and career objectives.

Having witnessed first-hand the techniques of tie and dye , dabhu , kalamkari and various such arts I am drawn to techniques of traditional techniques surface ornamentation as well as eager to explore the new techniques introduced due to the advancements in technology.

Also my visit to Premiere vision, Paris was a huge motivation as I came across enormous kinds of textile, surface ornamentation, weaves, fabrics, prints and so on. All through my college years I was amongst the best students and topped every single year with distinction and a
I introduced certain different articles with my knowledge in craft and quilling and I was glad I was able to be of help to others in need. Keen to take my academic learning to the real world I started working as a Trainee in a company called Xpressions. There I handled online sales and was a part of the design team. I also got hands on knowledge about retail fashion. Major retail clients were Pantaloons , Westside and Shoppers Stop. Here I was introduced to the world of minimum investment and getting the maximum output out of it. Here I took the liberty to do a basic market research which helped the company in its sales. It was a very different side of fashion but a fun one. While I was working there as a junior designer cum sales coordinator, the company hit one of its highest sales in a period of two to three months. We also expanded our online sales to 3 more portals. Later I went on to work under a brand Pink Peacock Couture. Here I got hands on knowledge about dealing with pattern makers, tailors and craftsmen. I had to work from the idea to conceptualising it to sourcing raw materials, its entire journey from the workshop to the racks and then selling it to clients. I closely got to work with the drafter where I learnt how to communicate with them and what things to consider while designing. With the tailors I understood the different styles of stitching and draping and how they rectify a size problem. During my tenure we also applied for Lakme Fashion week where the entire digital portfolio was independently done by