Startegy of Standard Chartered Bank

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Key Strategy Analysis: Standard Chartered Bank
HW1: 574 Key Dimensions of Modern Strategy By Amod Kumar
2012 Fall

Table of Contents
Brief Summary ..............................................................................................................................................3 Mission Statement.........................................................................................................................................3 Corporate governance ...................................................................................................................................3 Ethics and values...........................................................................................................................................4 SWOT Analysis for Standard Chartered Bank..............................................................................................4 CSR & CSV ..................................................................................................................................................4 Conclusion and recommendations.................................................................................................................5 Brief Summary

Standard Chartered Bank
Standard Chartered Bank is a UK based multinational bank which operates in 70 countries and employs more than 87000 people worldwide. The bank has been operating from past 150 years in world’s some of the most dynamic markets, and is listed in London and Hong Kong stock exchanges. Despite its UK base, 90% of the bank’s income comes from Asia, Africa and Middle East countries. This document analyzes the bank’s key policies and strategies through a list of parameters. Mission Statement

“To be the best international bank leading the way in Asia, Africa and Middle East “ Looking at the mission statement of the bank, it can be concluded that bank is clearly emphasizing the importance of Asia, Africa and Middle East in its mission, at the same time...
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