Starbucks Corporation is a dominant multinational coffee house chain based in United States. Starbucks is the largest coffee house company in the worlds with 8505 company-owned and 6506 licensed states over 40 countries, making a total of 15011 states worldwide. Because of that, I’m interested in explaining about Starbucks Swot. SWOT analysis is a tool for auditing an organization and its environment. SWOT stands for strengths- weaknesses (internal factors) – opportunities threats (external factors).
●Starbucks s Corporation is a very profitable organization, earning in excess of $600 million in 2004. The company generated revenue of more than $5000 million in the same year ●It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries.
●Starbucks was one of the Fortune to 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. ●The organization has strong ethical value and an ethical mission statement as follows, ‘Starbucks is committed to a role of environmental leadership in all facets of our business’
●Starbucks has a reputation for a new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. ●The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need a look for portfolio of countries, in order to spread business risk. ●The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversity into other sectors should the need arise.
●Starbucks are very good at taking advantage of opportunities. ●In 2004 the company created a Cd-burning service in their Santa Monica (California-USA) café with Hewlett Packard, where...