Starbucks Swot

Topics: Coffee, Starbucks, United States Pages: 2 (450 words) Published: September 18, 2008

Starbucks Corporation is a dominant multinational coffee house chain based in United States. Starbucks is the largest coffee house company in the worlds with 8505 company-owned and 6506 licensed states over 40 countries, making a total of 15011 states worldwide. Because of that, I’m interested in explaining about Starbucks Swot. SWOT analysis is a tool for auditing an organization and its environment. SWOT stands for strengths- weaknesses (internal factors) – opportunities threats (external factors).

Starbucks s Corporation is a very profitable organization, earning in excess of $600 million in 2004. The company generated revenue of more than $5000 million in the same year ●It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries.

Starbucks was one of the Fortune to 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. ●The organization has strong ethical value and an ethical mission statement as follows, ‘Starbucks is committed to a role of environmental leadership in all facets of our business’

Starbucks has a reputation for a new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. ●The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need a look for portfolio of countries, in order to spread business risk. ●The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversity into other sectors should the need arise.

Starbucks are very good at taking advantage of opportunities. ●In 2004 the company created a Cd-burning service in their Santa Monica (California-USA) café with Hewlett Packard, where...
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