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Starbucks Strategy And Internal Initiatives To Return

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Starbucks Strategy And Internal Initiatives To Return
Starbucks’ Strategy and Internal
Initiatives to Return to Profitable
Growth
Kelompok :
Prisilian Suwuh 2401140098
Selma 24011400
Dharma 24011400
Bima 24011400
Ridwan 24011400
Reisa 24011400

Please identify the resources or capabilities Starbucks and make VRIN matrix analysis to decide whether those are core competencies that provide sustained competitive advantages ?

Resources or Capabilities

VRIN Analysis for the Starbucks Company
Resource or
Capability

Valuable
(exploitsopport
unities and neutralises threats)

Rare (possessed byone of a few firms in the industry) Inimitable
(costly
toimitate)

Store
Ambience:
- Design
- Music
- Atmosphere
- Wi-fi

Considered the third place for its customers

Yes– unique store atmosphere More than money to imitated Awareness:
- Brand
- Culture
- Agreements
- Product
Placement

Yes – Brand is more valueble than its competitors Just a few companies have the same reputation

Time, Know How,
Financial
support and experience

etc

Published by Angela Chen

Nonsubstitutable

(there is no equivalent resourceor capability that could be used by a competitor) Core competency that provides a
Sustained
competitive advantage? Please analysis how far ethics as well as governance are implemented in Starbucks

Business Ethics
• Business ethics can be defined as principles of conduct within organizations that guide decision making & behavior.
• All strategic formulation, implementation & evaluation decisions have ethical ramifications.
• Good ethic is good business. Bad ethic can derail even the best strategic plan. • Strategist like CEOs & business owners are the individuals primarily responsible for ensuring that high ethical principles are espoused & practiced in an organization.
• Being unethical can be very expensive. Some business action considered to be unethical include misleading advertising or labeling, misleading survey analysis, causing environmental harm, poor product or services safety, padding expense account,
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