BUS402 Strategic Management and Business Policy
This paper contains a three year strategic management proposal to Starbucks’ board of
directors. The proposal contains, my company’s back ground information, examples of
previous projects, samples of current projects, and future projected earnings. My proposal
includes brief detailed information on the committed staff working for WillandSteph
Incorporated. You will see the dedication they can provide for the Starbucks Corporation.
This proposal will open your eyes to the limitless possibilities there are for Starbucks. It
will show you that taking risks and making changes is a good thing. I’ve taken the facts
that I know about the Starbucks Corporation and used them to create a plan that is
consumer friendly, health conscious, environmentally friendly, and a sound investment.
Please allow me to open up your imaginations to how my company, WillandSteph
Incorporate, can move forward in the future with the Starbucks Corporation.
Moving Forward in the future with Starbucks
Beginning the Summer of 2012, WillandSteph Incorporated will begin implementing a
three year strategic management plan that will aide in the advancement of the Starbucks
brand. WillandSteph Incorporated has hired a management team that has guided our board
of directors and our staff through the rigorous and engaging strategic planning process.
This will help plan what is anticipated to be a period of growth for Starbucks.
The plan includes using environmental friendly products. The products are
biodegradable bags and plastic bag, utensils, cups and straws. Through our innovative
compostable label programs we educate manufactures, legislatures and consumers about the
importance of scientifically based standards for compostable material which is
biodegradable in a large composing facility.
WillandSteph Incorporated is an environmental friendly corporation that uses our
natural resources to make environmental friendly products. We promote the use and
recovery of compostable materials through municipal composting. We provide
information and resources to find the composer. Composting is a great way to give back
to nature and provide healthy nutrient-rich soil for future organic goods to grow. It continues
the circle and closes the loop . Even in nature it takes some things a long time to biodegrade,
so they are better off being recycled. Regular paper can take two to five months to biodegrade,
plastic-çoated paper milk cartons take five years, nylon fabric stays around for thirty to forty
years, aluminum cans can last eighty to 100 years, and glass can take longer than a million
years to break down.
WillandSteph Incorporated opened their doors in 1992. We began our business in Baton
Rouge, Louisiana. Our company began with four employees and now we employ over
eighty two thousand. We have facilities is all fifty states including Canada. We also have
facilities in China, Sweden, Austria and Africa. WillandSteph is a global giant in the
environment friendly market. Large companies such as Walmart, Target and Peet’s Coffee
have sought our expertise in the business of biodegradable material. Each business has
profited greatly on our advice. By using our products and advice , the projected profit
Margin this year for each individual company is well 3.5 million dollars. Our company
uses our aggressive expansion strategies to push out much of our competition. Through
our expansion, WillandSteph has focused on creating a dense network of stores all around
America, while also opening up new locations all around the world. By leading the retail
biodegradable material market, WillandSteph is able to sell its products and advice for a
premium price and...