Starbucks Management Report
Starbucks – Management report
International Marketing
Index
Task 1
1.0 Dimension of Starbucks 1.1 Introduction 1.2 Interesing facts 2. Marketing development 2.1 Why tapping into a new market? 2.2 Selection criteria of new markets 3. Norway 3.1 Competetive salary structure / Education 3.2 Barriers and agriculture 3.3 Infrastructure and competition 3.4 Market potential 4. Croatia 4.1 Competitive salary structure / Education 4.2 Employees 4.3 Demand and competition 4.4 Estates and Infrastructure 5. Nigeria 5.1 Coffee demand and Coffee production 5.2 Competitive salary structure 5.3 Education and unemployment 5.4 Culture Distance 5.5 Governmantal Barriers, Business start up
Task 2 6. Conclusion
Task 3 7. Entry strategy for the Norwegian market 7.1 Entering a new Market 7.2 Joint Venture 7.3 Franchise 7.4 Wholly-owned subsidiaries 7.5 Overview 8. Marketing entering decision 9. Sources
1. Dimension of Starbucks
[pic]
(Countries where Starbucks is on the market, stand November 2011)
1.1 Introduction
With revenues of 10.7 billion $ in 2010 and 19.555 shops in 58 countries, Starbucks is clearly the world's top coffee retailer.
The coffee giant celebrated its 40th anniversary last year but it shows no signs of slowing down.
Its brand is so well recognized all over the world it doesn't even put its name on its cups anymore.
In the past few months
International Marketing
Index
Task 1
1.0 Dimension of Starbucks 1.1 Introduction 1.2 Interesing facts 2. Marketing development 2.1 Why tapping into a new market? 2.2 Selection criteria of new markets 3. Norway 3.1 Competetive salary structure / Education 3.2 Barriers and agriculture 3.3 Infrastructure and competition 3.4 Market potential 4. Croatia 4.1 Competitive salary structure / Education 4.2 Employees 4.3 Demand and competition 4.4 Estates and Infrastructure 5. Nigeria 5.1 Coffee demand and Coffee production 5.2 Competitive salary structure 5.3 Education and unemployment 5.4 Culture Distance 5.5 Governmantal Barriers, Business start up
Task 2 6. Conclusion
Task 3 7. Entry strategy for the Norwegian market 7.1 Entering a new Market 7.2 Joint Venture 7.3 Franchise 7.4 Wholly-owned subsidiaries 7.5 Overview 8. Marketing entering decision 9. Sources
1. Dimension of Starbucks
[pic]
(Countries where Starbucks is on the market, stand November 2011)
1.1 Introduction
With revenues of 10.7 billion $ in 2010 and 19.555 shops in 58 countries, Starbucks is clearly the world's top coffee retailer.
The coffee giant celebrated its 40th anniversary last year but it shows no signs of slowing down.
Its brand is so well recognized all over the world it doesn't even put its name on its cups anymore.
In the past few months