STARBUCKS: THE PAST, TODAY AND TOMORROW
The name Starbucks coffee is known by people throughout the whole world today. Starbucks is one of the famous coffee brands and shop it also is the best coffee making. Starbucks have shown many changes throughout years, we can see the change in their coffee making. Today Starbucks has created many different type of coffee not the same as years ago. It has shown us many differences in their coffee making business.
Starbucks started business as a Private Company in 1971 with only three persons an English teacher Jerry Baldwin, history teacher Zev Siegel and writer Gordon Bowker as the worker and the owner of the first store called Starbucks coffee, Tea and Spice. The shop sells fresh-roasted, gourmet coffee beans and brewing and roasting accessories. They start their business in Seattle which they had invested $6,350 in the store. They believed that they can build a client centre base in the area and that was a very luck step for them when their store are becoming more popular. After the success with their first store they decided to open a second store.
In 1982 Starbucks had owned to five branches of Starbucks store that servings coffee to restaurants and espresso bars. As for their success, Harold Schultz was employed as the director of retail operations and marketing. After Harold became the director of retail operation and marketing he suggested to the founder of the Starbucks coffee that they opened a downtown Seattle Coffee Bars. The founders agree with his suggestion and finally opened the Downtown Coffee Bars in 1984. The Downtown Coffee Bars was a success in business and after the success of this shop they begin starting their own company in 1987 named Il Giornale and changed its name to Starbucks Cooperation, After that they opened their location in Chicago and Vancouver. In 1992 the Company went to public because of the initial public offering, since then Starbucks started to grow at...
Please join StudyMode to read the full document