Star Industries
EXECUTIVE SUMMARY
As expansion is always the essential target of Star Industry Cooperation, especially in Viet Nam because there is a huge and potential market for eco-friendly windows and doors constructed by artificial wood.
The report is written for providing strategies how to expansive our market in Viet Nam and views of operation department. It will also consider issues and solutions that related to market expansion. Expansion in Viet Nam is a changeling for every Star Industry 's departments, particularly Operation team.
The first part of the report will introduce some market researches’ views contained supply and demand issues available. Costs and benefits of researches also are provided. Potential issues and these solutions will be considered and evaluated in the second part in the report. The proposed procedure will explain for the whole strategy. Finally, Operation department suggests recommendation to evaluate and whether Star Industry should apply strategy of expansion market in Viet Nam.
INTRODUCTION
In several years, STAR’s products have been the first choice of the customers for high quality architectural buildings. The company has gained significant successes in all perspectives and operations. Owing to the development of Star Industries, Australian market is becoming more limited so that market expansion to South East Asia is the best and most appropriate direction to the company.
In the expansion strategy, Operation department is responsible for several activities, which will be operated in new regions, including purchasing materials, scheduling supply of materials, managing inventories and distributing finished good. Operation Department main duty in this expansion is to cooperate well with the assigned partner to ensure the operation chains work smoothly for the whole processes.
These essentially entail the formal institutionalization of the factor economic integration and interdependence in East Asia in a way that complements global
As expansion is always the essential target of Star Industry Cooperation, especially in Viet Nam because there is a huge and potential market for eco-friendly windows and doors constructed by artificial wood.
The report is written for providing strategies how to expansive our market in Viet Nam and views of operation department. It will also consider issues and solutions that related to market expansion. Expansion in Viet Nam is a changeling for every Star Industry 's departments, particularly Operation team.
The first part of the report will introduce some market researches’ views contained supply and demand issues available. Costs and benefits of researches also are provided. Potential issues and these solutions will be considered and evaluated in the second part in the report. The proposed procedure will explain for the whole strategy. Finally, Operation department suggests recommendation to evaluate and whether Star Industry should apply strategy of expansion market in Viet Nam.
INTRODUCTION
In several years, STAR’s products have been the first choice of the customers for high quality architectural buildings. The company has gained significant successes in all perspectives and operations. Owing to the development of Star Industries, Australian market is becoming more limited so that market expansion to South East Asia is the best and most appropriate direction to the company.
In the expansion strategy, Operation department is responsible for several activities, which will be operated in new regions, including purchasing materials, scheduling supply of materials, managing inventories and distributing finished good. Operation Department main duty in this expansion is to cooperate well with the assigned partner to ensure the operation chains work smoothly for the whole processes.
These essentially entail the formal institutionalization of the factor economic integration and interdependence in East Asia in a way that complements global