Standerd Chartered Bank

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STANDARD CHARTERED BANK PAKISTAN
ITS MISSION, OPERATIONS AND SERVICES

STANDARD CHARTERED BANK PAKISTAN
ITS MISSION, OPERATIONS AND SERVICES

Prepared for:
Mrs. Kausar Jafry,Associate Prof. of English
Institute Of Business Administration
Punjab University

Prepared by:
Rida Ashraf 01
Nareet Hassan 041
Fatima Farheen 036

January 27, 2011

January 26, 2010
Mrs. Kausar Jafry
Associate Prof. of English IBA PU
Z-698 DHA Lahore,

Dear Mrs.Kausar:

Here is the report of research study on standard chartered bank Pakistan You asked us to conduct last January 20

As you will see, our research pointed out that Standard chartered is a bank that looks to provide individuals with high quality service. It is a bank that looks to cater to consumer needs individually as much as it can The Standard chartered bank looks to provide its best services at its utmost potential. It looks to ensure that the consumers are satisfied with what they are getting from the bank and be happy about it and also provide as much feedback as it can to the users.

We Rida, Fatima and Nareet appreciate having this assignment. If we can help you in interpreting this report or in implementing our recommendations, please call on us.

Sincerely yours,
Rida Ashraf

Table of Contents

EXECUTIVE SUMMARY6
INTRODUCTION1
STANDARD CHARTERED BANK:1
STANDARD CHARTERED BANK PAKISTAN:2
MISSION STATEMENT:2
. DEPARTMENTS OF STANDARD CHARTERED BANK2
OPERATIONS4
LOANS6
PRIORITY BANKING:7
INTERNATIONAL BANKING SERVICES10
TRADE FINANCE AND WORKING CAPITAL10
MARKETING MIX12
GLOBAL MARKETS12
ADVERTISING OBJECTIVES13
SWOT ANALYSIS14
HUMAN RESOURCE MANAGEMENT16
RATIO AND TREND ANALYSIS19
BALANCE SHEET ANALYSIS21
PROFIT AND LOSS ACCOUNT ANALYSIS21
CONCLUSION24
RECOMMENDATIONS24

List of Charts
Page

Chart 1. Sales of a Product with respect to Time……. ……………………………………………………….18 Chart 2 Revenue (PKR Million)……………………. ……………………………………………………….28 Chart 3 Operating Profit (PKR Million)…………… ……………………………………………………….29 Chart 4 ROE & ROA……………………………… ………………………………………………………29

EXECUTIVE SUMMARY

A bank is an institution which performs the functions of receiving, keeping and lending money. It facilitates the customers like a payment agent. It has been a struggle for the banking sector to devise and implement the growth strategies in the prevailing economic conditions. Standard Chartered Bank is one of the most developed international banks. It has a history of over 150 years in the banking sector.Standard Chartered is the first international bank to start operations in Pakistan. It is also the first international bank to get the license of Islamic Banking in Pakistan. In December 2006, Standard chartered Bank acquired the Union Bank, which shows their growth. Standard Chartered Bank has developed some very deep rooted values. Their special emphasize is on customer relationship. People from the personal loans department are especially advised to behave in a well mannered way with the customers. The core values of the Standard Chartered Bank are that they are courageous, responsive, international, creative and trustworthy. Like many other well established organizations, Standard Chartered Bank also has many departments to bring efficiency in its operations. The major departments of the SCB are IT, Personal Financial Services, Corporate, Cash Management and Remittances, Credit Card, Priority Banking, Telemarketing and Auto Loans. The Islamic banking at SCB is given the name of SAADIQ. The name suggests that they are truthful and their Islamic banking is the best in the...
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