Stakeholder Marketing

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Stakeholder marketing Reshma Patel
Option two CIM STAKEHOLDER MARKETING
Hi Reshma, many thanks for your full and final SM draft, I’ll provide feedback in lime green this time (wow!) You do seem to be mostly on the right lines but because many of your notes were not inserted into the structure we agreed previously, it is still difficult for me to understand what goes where. Once the structure is clear you can add more of the relevant theory, and then apply this theory to your chosen organisation, along with evaluation where required. Then you will need to focus on word/page count rules as per the brief.

Prep work - seems to be incomplete?
Task one – confusing structure, not enough applied (ref’d theory) to pass Task two - confusing structure, not enough applied (ref’d theory) to pass –evaluation needs to be stronger Task three - confusing structure, v. confused numbering, not enough applied (ref’d theory) to pass – recommendations need to be more strongly justified – approach to budget needs more evaluation Incomplete referencing

Please continue to ensure that you answer each and every part of each element in the brief, numbering each task & element as per the CIM Marking scheme e.g. 1.1, 1.2 etc. and provide your own relevant title for each section You MUST include fully referenced definitions for all key marketing terminology e.g. stakeholders, connected stakeholders etc. to prove that you know your marketing theory, ok! To help you further, here’s my usual hints and tips along with my feedback (below), so you can see that you are generally on the right lines, good job. |SELF CHECKLIST – |Please tick when | |Assignment top tips checklist : |completed for each | | |task (as appropriate) | | |: | |Ensure you answer each and every part of each element in the brief, responding to all of the command (action words) e.g. explain, |Hard to find, clearer | |define, recommend etc. |use of headings and | | |sub-headings would | | |solve this | |Number and title (sub-title) each task & element as per the marking scheme e.g. 1.1, 1.2 etc. and provide your own relevant titles |Still rather muddled | |for each section | | |For each key action in the task there needs to be a separate section, each with its own heading. So if there are three key actions | | |needed in task one, these get numbered 1.1, 1.2 and 1.3 with sub-numbering for the sub sections e.g. within 1.1 you’d have 1.1.1, | | |1.1.2 etc. | | |Provide referenced definitions, perhaps a couple of contrasting ones occasionally |Getting there | |Try using a few well chosen “quotes” as appropriate to demonstrate the depth & breadth of your reading |None found |...
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