The four-year sport marketing and management program leads to the degree, Bachelor of Science in Kinesiology, with course work taken in conjunction with the Kelly School of Business. Students admitted to this program are selected from a pool of applicants. Admission to the program is limited. Graduation requirements include:
* completion of general education requirements.
* completion of sport marketing and management major requirements. * a minimum of 124 successfully completed credit hours which count toward the degree program. * a minimum 2.0 cumulative GPA.
* a minimum 2.0 cumulative GPA in a combination of ANAT-A 215 and courses with the following department code-prefixes: HPER-A, HPER-D, HPER-K, and HPER-P. * No Pass/Fail except for free electives.
General Education (20 – 39 credits)
All undergraduate students must complete the IU Bloomington campus-wide general education common ground requirements. Such students must visit the 2012-2013 General Education Bulletin to view these requirements.
Major (85-90 cr.)
Sport Marketing and Management Foundation Requirement (15 cr.) Complete each of the following courses: ▪HPER-P 211 Introduction to Sport Management (3 cr.) – FALL 2013 ▪HPER-P 333 Sport in America: Historical Perspective (3 cr.) – SPRING 2014 ▪HPER-P 392 Sport in American Society (3 cr.)
▪HPER-P 405 Introduction to Sport Psychology (3 cr.)
▪HPER-P 418 Sport Marketing (3 cr.)
Sport Marketing and Management Professional Requirement (21 cr.) Complete each of the following courses: ▪HPER-P 318 Management of the Sport Enterprise (3 cr.)
▪HPER-P 304 Sport Industry Studies (3 cr.) or HPER-P 328 Issues in Intercollegiate Athletics (3 cr.) ▪HPER-P 404 Colloquium in Sport Management (3 cr.) or HPER-R 425 Sport Governance in the Global Community (3 cr.) ▪HPER-P 411 Legal Issues in Sport Settings (3 cr.) or HPER-R 411 Legal Issues in Sport Settings (3 cr.) ▪HPER-P 423 Financial Principles of Sport (3 cr.)
▪HPER-P 426 Sales Management in Sport (3 cr.)
▪HPER-P 428 Strategic Management in the Sport Industry (3 cr.)
Experience Requirement (1-6 cr.): Complete one of the following courses: ▪HPER-P 439 Practicum in Sport Studies (1-3 cr.) (2.3 cumulative GPA required) ▪HPER-P 449 Internship in Sport Management (1-6 cr.) (2.5 cumulative GPA required)
Computer Compency Requirement (3 cr.): Complete one of the following courses: ▪BUS-K 201 The Computer in Business (3 cr.) (C– required for use in business minor) - Current ▪HPER-P 200 Microcomputer Applications in Kinesiology (3 cr.)
Business Course Requirement (24 cr.): Complete each of the following courses: BUS-A100 – FALL 2013
▪BUS-A 201 Introduction to Financial Accounting (3 cr.) – SPRING 2014 ▪BUS-A 202 Introduction to Managerial Accounting (3 cr.)
▪BUS-L 201 Legal Environment of Business (3 cr.) +(S&H) – SPRING 2014 ▪BUS-M 300 Introduction to Marketing (3 cr.)
▪BUS-Z 302 Managing and Behavior in Organizations or BUS-J 306 Strategic Management and Leadership (3 cr.) ▪ECON-E 201 Introduction to Microeconomics (3 cr.) +(S&H) – FALL 2013 ▪ECON-E 202 Introduction to Macroeconomics (3 cr.) +(S&H)
Select one of the following:
▪BUS-C 204 Business Communications (3 cr.)
▪BUS-F 260 Personal Finance (3 cr.)
▪BUS-X 100 Introduction to Business (3 cr.) +(S&H) – FALL 2013 ▪ECON-E 370 Statistical Analysis for Business and Economics (3 cr.)
Oral Communication Requirement (3 cr.): Complete one of the following courses: ▪CMCL-C 121 Public Speaking (3 cr.) +(A&H)
▪CMCL-C 122 Interpersonal Communication (3 cr.) +(S&H)
Written Communication Courses (6 cr.): Complete two of the following courses: ▪BUS-C 104 Business Presentations (3 cr.)
▪BUS-C 204 Business Communications (3 cr.) – if not selected above ▪ENG-W 103 Introduction to Creative Writing (3 cr.) +(A&H) ▪ENG-W 202 English Grammar Review (1cr.)