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Sport: Summer Olympic Games and Sports

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Sport: Summer Olympic Games and Sports
For the Love of the Game: Global Sporting Habits and Implications for Marketers

Euromonitor International : Strategy Briefing August 2008

Strategy Briefings

World

List of Contents and Tables
Executive Summary ................................................................................................................................................ 1 Drivers ...................................................................................................................................................................... 1 Levels of Engagement With Sport ............................................................................................................................. 2 Chart 1 Overlap of Leading Sports by Interest, Participation and Spectating 2007........................ 2 Trends in Key Markets .............................................................................................................................................. 3 Summary 1 Summary of Sporting Preferences in Key Markets 2007................................................... 4 Outlook ..................................................................................................................................................................... 5 Summary 2 Opportunities Created by Globalisation of Sport............................................................... 5 Introduction............................................................................................................................................................. 6 Drivers ..................................................................................................................................................................... 7 Attitudes Towards Sports .......................................................................................................................................... 7 Chart 2 General Interest in Sport by Country 2007
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