Advertising Tobacco and Alcohol to Children
In his Theory of Moral Sentiment, Adam Smith said, "Man ought to regard himself, not as something separated and detached, but as a citizen of the world, a member of the vast commonwealth of nature and to the interest of this great community, he ought at all times to be willing that his own little interest should be sacrificed." These words should ring loud and clear in the ears of alcohol and tobacco marketing professionals. However, it seems more likely that their desire to increase their own wealth surpasses any thoughts of moral responsibility to children. This is evident in a quote taken from a Phillip Morris marketing report that reads, “The ability to attract new smokers and develop them into a young adult franchise is important to brand development.” The explosion of high-tech media and advertising today requires regulations to keep the products in appropriate places to minimize the influence of alcohol and tobacco on children. Tobacco use in children is very dangerous and addictive, and the branding of nicotine should be restricted to minimize the exposure and glamorization of it to children. The use of tobacco is the United States’ deadliest addiction. Over 400,000 people die each year from diseases attributable to tobacco use. Cigarettes kill more people in the United States than AIDS, car accidents, murders, suicides, drugs, and fires combined. Lazo 2
Every year, more than one million youths become regular smokers, costing the health care system an extra 8.2 billion dollars in extra medical expenses over their lifetime. It has been noticed that due to the decline in adult consumption that tobacco companies have purposely and aggressively targeted youth and non-smokers to increase tobacco use. Adolescents do not understand the long-term effects of choosing to smoke. When questioned about it, many teenagers said they only planned on smoking for a few years and not for a lifetime. “However, once...
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