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Southwest Airline Case Study

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Southwest Airline Case Study
| SOUTHWEST AIRLINES, INC | CASE STUDY ANALYSIS | COMPARING PAST WITH PRESENT | | 12/14/2010 |

STRATEGIC MANAGEMENT (Section F)
Course Instructor: Mr. AbdulQadir Molvi
Submitted by
(Alph. Order): NUTS AND BOLTS
Abdul Basit Malik (9045)
Hafsa Saleem (8828)
Maaz Ismail (7192)
Muhammad Faizan Ali (7126)
Muhammad Hassan (8780)
Saba Muhammad Arif (9313)
Sana Tawfik (8609)

LETTER OF ACKNOWLEDGEMENT

Our instructor MR. ABDUL QADIR MOLVI assigned a report of STRATEGIC MANAGEMENT on SOUTHWEST AIRLINES. We have tried to prepare this report in such a way that fulfils the essence of this course.
We wish to extend deepest gratitude to Allah the most Gracious and the most Merciful, Who made this study possible and successful.
Special thanks to MR. ABDUL QADIR MOLVI, our course supervisor of STRATEGIC MANAGEMENT at Iobm, for his guidance and imparting knowledge to us with full devotion and honesty.
Sincerely
NUTS AND BOLTS
Abdul Basit Malik (9045)
Hafsa Saleem (8828)
Maaz Ismail (7192)
Muhammad Faizan Ali (7126)
Muhammad Hassan (8780)
Saba Muhammad Arif (9313)
Sana Tawfik (8609)

LETTER OF TRANSMITTAL

14th December, 2010
Mr. Abdul Qadir Molvi
Faculty, Strategic Management
Institute of Business Management Dear Mr.Molvi Please accept this Term Report on ‘Case Study Analysis of South West Airlines’ as assigned by you. This report is the result of the information sorted, screened and compiled after a rigorous research conducted on the above stated topic. Regards,
NUTS AND BOLTS
Abdul Basit Malik (9045)
Hafsa Saleem (8828)
Maaz Ismail (7192)
Muhammad Faizan Ali (7126)
Muhammad Hassan (8780)
Saba Muhammad Arif (9313)
Sana Tawfik (8609)

TABLE OF CONTENTS

EXECUTIVE SUMMARY

This report gives an insight of Southwest incorporation .It focuses on strengths, weakness, opportunities and threats of


Bibliography: * http://en.wikipedia.org/wiki/Southwest_Airlines * http://www.southwest.com/about * http://money.cnn.com/magazines/fortune/mostadmired/2010/snapshots/2068.html * www.upgradetravelbetter.com/2010/.../good-news-for-new-york-airfares-southwest-airlines-coming-to-newark * www.dallasnews.com/.../DN-swkelly * online.wsj.com/.../SB10001424052702303338304575155813404043090.html * http://digiredo.wordpress.com * Strategic Management book by Arthur Thompson * Google Images
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