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Proj 587 Portfolio Management Plan Paper

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Proj 587 Portfolio Management Plan Paper
PROJ 587: Advance Program Management
Portfolio Management Plan
Prepared for: Southwest Airlines
Professor: Robert Kenmore
October 19, 2014
Prepared by: Team B
Jonathan Alexander
Jeffrey Dietz
Trinece Henry
Aliyyah Simmons
Shaun Sowers
Brandon Story

Table of Contents
Introduction 1
Southwest Airlines Strategic Plan 1
Southwest Airlines Strategic Capacity Plan 3
Portfolio Management Process 4
Project Selection Criteria 5
Program Management Plan 7
Conflict Resolution Plan 9
Change Management Plan 11
Resource Utilization Plan 12
Summary 14
Works Cited 15

List of Tables
Table 1: Roles and Responsibilities 12

List of Figures
Figure 1: Portfolio Management Process Flow 6
Figure 2: Resource Forecasting 14

Introduction
The following information …show more content…
Other major initiatives in their strategic plan include Rapid Rewards® frequent flyer programs, Fleet Modernization to the 737-800s, a New Reservation System, and International Capabilities (Southwest Airlines, 2013).
All of these initiatives are part of Southwest Airlines’ five-year strategic plan and are designed to increase Southwest Airlines’ market share by improving customer service and increasing customer satisfaction and overall efficiency. Rapid Rewards® is designed to increase customer satisfaction with airline rewards systems; fleet modernization will increase fuel efficiency and decrease greenhouse gasses; and the new reservation system is being put in place to enhance revenue management capabilities as well as other operational benefits to aid their expansion into international services (Southwest Airlines, …show more content…
(2008). Project Scope & Change Management. Retrieved from Collegiate Project Service: www.collegiateproject.com/article/preliminary%20change%20management%20plan.pdf
Cooper, Robert G.; Scott J. Edgett; Elko J. Kleinschmidt (1998). Portfolio Management for New Products. Reading, Mass.: Addison-Wesley.
Gittell, J. (2003). The southwest airlines way: Using the power of relationships to achieve high performance. Summaries.com. Retrieved from: http://www.theclci.com/resources/thesouthwestairlinesway.pdf
Harrington, James H. “Business Process Improvement: The Breakthrough Strategy for Total Quality, Productivity, and Competitiveness” McGraw-Hill, Inc., 1991.
Harris Inveractive. (2013, February). Retrieved September 2014, from Harris Interactive: https://www.harrisinteractive.com/vault/2013%20RQ%20Summary%20Report%20FINAL.pdf
Holmes, Nicholas. “Utilization – The Key to Effective Project Human Resource Management” August 1, 2013. From http://www.precursive.co.uk/project-human-resource-management-utilization/
Kelly, G. (2014, August). Spreading Low Fares Farther. Retrieved from Southwest.com:
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