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Southern Seasons Advertisement Analysis

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Southern Seasons Advertisement Analysis
In a full-page advertisement found in the Summer 2011 issue of Southern Seasons, the Savannah College of Art and Design is making a claim that they are the most comprehensive college in the areas of art and design. The intended audience for this advertisement is people looking to study or pursue a potential career in the profession of art and design. This advertisement appears in the Southern Seasons magazine because SCAD (The Savannah College of Art and Design) is located right here in Georgia. They are also located in many parts of the world such as Hong Kong, China and Lacoste, France. The main purpose of this advertisement is to persuade people that they are the ideal college when it comes to art and design. The advertisement supports

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