Sony Vaio Consumer Behavior
Executive Summary In this Consumer Behavior assignment, students are required to choose a product such as Apple-iPad, Apples-iPhones, laptops, cars, handbags, cosmetics, skin care, food and beverages and so on. The product that I choose is Sony VAIO T Series Ultrabook. First of all, students are required to study and give an introduction about the explanation on the product and address the background of the product. Next, students are required to identify the features and criteria weight age the buying. Students are required to briefly relate their preferences on the criteria and features. Lastly, students are explaining consumer behavioral theory that relevant to their decision making on buying the product. Students will more understanding on consumer behavioral theory through the question of the assignment.
Pictures of the Sony VAIO T series Ultrabook
1.Can touch the screen 2. Have two colours of choice
3.Full flat design and thin and light 4.Instant wake-up and battery saving mode
Table of Content Title | Page | Cover page | 1 | Executive Summary | 2 | Pictures of the Sony VAIO T series Ultrabook | 3 | Table of Content | 4 | 1.The background of Sony Corporation | 5 | 1.1The explanation of the Sony VAIO T series Ultrabook | 6 | 2.The features of the Sony VAIO T series Ultrabook | 7 | 3.Explain consumer behavioral theory that relevant to my decision making on buying the product. | 9 | References | 11 |
1.The background of the Sony Corporation The largest media corporation in the world, Sony Corporation is one of the leading producers of video gaming consoles, video communication, information technology and electronics. Sony Corporation is even the parent company and the main electronic business division of Sony Group. This division
Pictures of the Sony VAIO T series Ultrabook
1.Can touch the screen 2. Have two colours of choice
3.Full flat design and thin and light 4.Instant wake-up and battery saving mode
Table of Content Title | Page | Cover page | 1 | Executive Summary | 2 | Pictures of the Sony VAIO T series Ultrabook | 3 | Table of Content | 4 | 1.The background of Sony Corporation | 5 | 1.1The explanation of the Sony VAIO T series Ultrabook | 6 | 2.The features of the Sony VAIO T series Ultrabook | 7 | 3.Explain consumer behavioral theory that relevant to my decision making on buying the product. | 9 | References | 11 |
1.The background of the Sony Corporation The largest media corporation in the world, Sony Corporation is one of the leading producers of video gaming consoles, video communication, information technology and electronics. Sony Corporation is even the parent company and the main electronic business division of Sony Group. This division
References: Sony Corp. Info, <http://www.sony.net/SonyInfo/CorporateInfo/History/history.html> viewed at 10th November 2012 A brief history of Sony VAIO, <http://www.pc-site.co.uk/news/sony-news/a-brief-history-of-sony-vaio> viewed at 10th November 2012 Sony VAIO T series ultrabook set for June release, < http://www.v3.co.uk/v3-uk/news/2172046/sony-vaio-series-ultrabooks-set-june-release> viewed at 11 November 2012 Sony VAIO T Series SVT13112FXS 13.3-Inch Ultrabook (Silver Mist), <http://www.amazon.com/Sony-Series-SVT13112FXS-13-3-Inch-Ultrabook/product-reviews/B0080C225Q> viewed at 11 November 2012 VAIO T Series Ultrabook, <http://store.sony.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=8198552921644852023> viewed at 11 November 2012 Stage In Consumer Decision Making Process, <http://www.managementstudyguide.com/consumer-decision-making-process.htm> viewed at 11 November 2012