Sony Bravia

Topics: Sony, Sony Ericsson, Akio Morita Pages: 3 (764 words) Published: April 3, 2011

‘SONY CORPORATION’ or ‘SONY’, a leading Japanese electronic brand was founded by Masaru Ibuka and Akio Morita in the year 1946. Starting from scratch after the World War II the owners with the support their employers lead the company to immense success and they have retained this tend ever since. SONY’s first product was the transistor based radio which evolved to be the first ever radio commercially sold by any electronics company to the general people. After works as technology advanced so did the production line of SONY which kept on producing software like SONY Vegas Movie studio, XrossMediaBar, PicoPlayer, Picture Motion Browser etc. And also hardware as SONY Cyber-Shot, VAIO laptop, PlayStation and not to forget the famous LCD 3D Television brand of SONY ‘BRAVIA’. BRAVIA, which stands for ‘Best Resolution Audio Visual Integrated Architecture’ was introduced by SONY on the year 2005 through a totally new and innovative publicity stunt named by SONY, ‘Balls’, where about 250,000 colorful balls were released on the street of San Francisco. From the step of producing a microchip to the marketing of BRAVIA, SONY followed its Green concept so that the product is appreciated by all and to maintain its sustainability. Other factors like political, social/cultural, technological, economic, demographic and also competitive influence were always under the consideration of the SONY team to make this product reach its peak of success.

Political Influence
The government has set of rules and regulations which every company must follow. This was done to create a base line for all the companies so that the market is fair for everyone. According to the Trade Practice Act of Australia •Customers and producers must have a fair relationship between them. •The companies should never practice any means of deceive to the customers. •Safety of the product must be maintained.

SONY including all other companies must follow the above mentioned and all the...
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