Augusta Kamara, ENTR/MNGT 321 Section 002
1. It is appropriate to consider Envirofit to be a social enterprise because their main focus is innovation, risk taking, and large-scale transformation to solve social problems. Envirofit is doing so by bringing sustainable clean energy solution to solve health and energy challenges on a global level at the lowest possible cost. They are combining resources while exploring and exploiting opportunities to create social value by stimulating social change or meeting social needs. They are meeting the needs of the present without compromising the ability of future generations to meet that need. In this case the need is clean air. Envirofit’s approach to shared value is to make a difference by focusing on energy and pollution reduction, and health and economic improvement. They wanted to create and economical value and also create value for society by addressing its needs and challenges. Envirofit hoped to reduce pollution by developing commercializing a retrofit kit that dramatically reduced emissions in dirty two-stroke carbureted motorcycle engines. Their approach was to transform their business thinking, recognizing societal weaknesses and create a way of solving both. The social problem Envirofit is attempting to solve is air pollution while increasing the income of the drivers through increased fuel mileage. Envirofit offer it’s investors a good reputation and a triple bottom line by giving them the chance to go beyond the traditional measures of profit but also include environmental and social dimensions. They would be more focused on profits, people, and the planet instead of just profits. 2. The Envirofit’s two stroke motorcycle engine conversion kit described as being targeted at the “base of the pyramid” because the taxi drivers are considered micro-entrepreneurs; using the small amount of money they earn to support their families. They typically earn $3-$5 per day after all their expenses. These drivers are...
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