Social networking sites are a new revolution that deserves our attention, as we ourselves are part of this revolution. Social networking is an umbrella term that refers to the various activities that integrate technology, social interaction, and construction of words, pictures, audio and videos. Simply put, social networking is about the million of conversations that take place all over the world on social networking sites, which includes Facebook, MySpace, Twitter, online forums, etc. Proponents of online communities insist that they facilitate communication and connection globally, serves as a new business arena, and brings together people of common interests and allows them to air their views with no restrictions. Opponents of social networking sites however, argue that social networking sites make children vulnerable to online predators and identity thief, lowers worker productivity, and leads to huge time wastage. Personally, I believe that social networking sites do have their role and purpose in society, as long as they are utilised properly.
According to Nielsen, a global marketing and advertising research company, social media is now the number one online activity, beating email and porn to the top spot. Two-thirds of the internet population visits social networking sites. Social networking sites allow people to create new relationships and reconnect with friends and relatives. Increased communication of any kind, even online, helps to strengthen relationships. According to a survey in America, internet users have larger social networks than non-users, and using social networking sites to maintain those relationships facilitates more face-to-face interaction. Internet users are augmenting their offline social networks, not replacing them. Thus, social networking sites are a boon to societal relationships.
Social networking sites also represent a new business arena. The Internet, credited to be one of America’s 7 modern wonders of today, has became...
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