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Social Networking
Discovering the Wonders of Social Networking The turn of the century has brought social media, and its multiple impacts in society, on strong. The rapid development of technology has allowed for the growth of social networking into many industries holding great influence. There is no shortage of social networks up with access for nearly anyone to use. These can be a great source for information and a way to stay connected. However, since social networking is a relatively new innovation that has taken the world’s youth by storm, a majority of its’ make up and magnitude of its’ power has yet to be completely uncovered. With the increased popularity of these sites has come increased debate on a wide spread of topics ranging from bullying and safety to political campaigning. Social networking Even though social networking hasn 't been a huge factor in politics for a long time, in the last few years it has certainly come on full force. Vincent Harris, leader of many successful political campaigns, has discovered "Unlike Google where ads are targeted to search or content key words on a specific site, Facebook ads allow you to identify and target people who are in 100% agreement with your values system, regardless of your ideology." Through Harris ' emphasis on ads, he highlights the realization that every tool is key to gaining the most support possible for a political campaign. By contacting users with values similar to the ones implemented in a campaign, a politician may be many times more successful in finding willing supporters. Campaign leaders, along with Harris, are fully aware of the way society is turning to social media, especially Facebook, as it 's key resource for information, and therefore utilizes this reliance to his advantage. Harris goes on to show even more realization of the help social networks can be to a campaign by expressing that "…politicians are beginning to understand that someone who comments on their Facebook page with a concern should


Cited: Zelizer, Julian E. “The Impact of Social Media on Politics Is Fleeting.” Gale Opposing Viewpoints In Context. Gale, n.d. Web. 25 March. 2013. Harris, Vincent. "Facebook Has a Permanent Role in Politics." Gale Opposing Viewpoints In Context. Gale, n.d. Web. 25 Mar 2013. Harding, Kate. "Social Networking Sites Cannot Be Blamed for Bullying." Gale Opposing Viewpoints In Context. Gale, n.d. Web. 25 Mar 2013. Foxman, Abraham and Cyndi Silverman. "Social Networking Sites can be Forums for Cyberbullying." Gale Opposing Viewpoints In Context. Gale, n.d. Web. 25 Mar 2013. Mainwaring, Simon. "Social Media Empower People." Gale Opposing Viewpoints In Context. Gale, n.d. Web. 25 Mar 2013. Maksimovic, Jelena. "Social Media Can Be Used To Spread Hatred." Gale Opposing Viewpoints In Context. Gale, Web. 25 Mar 2013. Sharma, Parvez. "Social Media Did Not Cause The Egyptian Revolution." Gale Opposing Viewpoints In Context. Gale, n.d. Web. 25 Mar 2013.
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