social cohesion
Blake Martel
English 1102
Frederick Redman
27th January 2015
Florida Atlantic University the “Cool” School AIDS is a disastrous, life-threatening disease and Helen Epstein in “AIDS, Inc.,” shows how there were two ways people became aware of AIDS prevention. One being “social cohesion”, and the other “lifestyle branding”, both of them were used to help prevent AIDS and other diseases in Africa. In the United States, many organizations and schools use these strategies as well. For example in order for them to spread the word of an event, Florida Atlantic University might use social cohesion or lifestyle branding. Helen Epstein shows how social cohesion works great in Africa and how groups are coming together to try to decrease the amount of AIDS and HIV. FAU on the other hand uses lifestyle branding with hint social cohesion to connect with their students. Florida Atlantic University uses lifestyle branding and hints of social cohesion to promote its events/ organizations. Florida Atlantic University primarily uses lifestyle branding by creating “cool” flyers with amazing graphics to promote its events. Using a flyer that looks cool to people, and promotes a “college lifestyle” makes people want to join the event. As Helen Epstein states “the concept of a lifestyle brand is to create a brand so strong that young people who want to be hip and cool and the rest of it want to associate with it” (Epstein 154). This quote by Helen Epstein shows how they promote their event to fit in to what the society thinks is cool. In this case, FAU uses lifestyle branding to promote its foam party (see figure 1). It depicts thousands of people on the flyer having a fun time and showing what the students might miss if they don’t go. It also shows a DJ on stage playing for a huge crowd. This event uses lifestyle branding to fit in with what is cool and makes people want to come and join the crowd of people having fun. Florida Atlantic University tries to connect to the
English 1102
Frederick Redman
27th January 2015
Florida Atlantic University the “Cool” School AIDS is a disastrous, life-threatening disease and Helen Epstein in “AIDS, Inc.,” shows how there were two ways people became aware of AIDS prevention. One being “social cohesion”, and the other “lifestyle branding”, both of them were used to help prevent AIDS and other diseases in Africa. In the United States, many organizations and schools use these strategies as well. For example in order for them to spread the word of an event, Florida Atlantic University might use social cohesion or lifestyle branding. Helen Epstein shows how social cohesion works great in Africa and how groups are coming together to try to decrease the amount of AIDS and HIV. FAU on the other hand uses lifestyle branding with hint social cohesion to connect with their students. Florida Atlantic University uses lifestyle branding and hints of social cohesion to promote its events/ organizations. Florida Atlantic University primarily uses lifestyle branding by creating “cool” flyers with amazing graphics to promote its events. Using a flyer that looks cool to people, and promotes a “college lifestyle” makes people want to join the event. As Helen Epstein states “the concept of a lifestyle brand is to create a brand so strong that young people who want to be hip and cool and the rest of it want to associate with it” (Epstein 154). This quote by Helen Epstein shows how they promote their event to fit in to what the society thinks is cool. In this case, FAU uses lifestyle branding to promote its foam party (see figure 1). It depicts thousands of people on the flyer having a fun time and showing what the students might miss if they don’t go. It also shows a DJ on stage playing for a huge crowd. This event uses lifestyle branding to fit in with what is cool and makes people want to come and join the crowd of people having fun. Florida Atlantic University tries to connect to the