Social Class of Pakistan
Consumer Behavior-1
ASSIGNMENT: 2
11/26/2012
Question:
Name the social classes of Pakistan and launch a product which targets any of the social class.
SOCIAL CLASS:
“People in a society are ranked into higher and lower social positions, which produces a hierarchy of respect or prestige is called Social Class.”
SOCIAL CLASSES OF PAKISTAN:
In Pakistan, people are divided into social classes on the bases of income, education, power, ownership of property, occupation, association etc.
SILVER JEWELLERY:
Stone studded silver jewellery is manufactured and exported all around the World. It is highly recognized by its innovative designs.
This product is launched to target upper-middle class customers in Pakistan.
Product line: * Stone Studded Silver Earrings * Stone Studded Silver Pendants * Stone Studded Silver Bracelets * Stone Studded Silver Necklaces * Cut Gemstones
FEW CHARACTERISTICS OF UPPER-MIDDLE CLASS * They purchase high quality products. * Their more emphasis is on taste. * They are highly educated people. * Their motive is to achieve success in their careers, reaching a high income level and achieving social advancements for themselves. * Their reference group is the upper class. * They tend to be more knowledgeable about what, where and when to shop. * Shopping places (stores) should be clean, orderly and reflect good taste. * Attracted by different and unique approaches of promotion.
By looking at the characteristics of our customers, we will produce a product which will satisfy their needs and wants.
FIRM’S SPECIFICATIONS * The Making of a Master Piece:
Our jewellery today is made in a way, which enables us to produce consistent high quality designs. The basic shape of our jewellery is prepared by different manufacturing processes such as: * Investment * Casting * Refining * Fabrication
The blanks kept for studding diamonds and semi-precious stones
ASSIGNMENT: 2
11/26/2012
Question:
Name the social classes of Pakistan and launch a product which targets any of the social class.
SOCIAL CLASS:
“People in a society are ranked into higher and lower social positions, which produces a hierarchy of respect or prestige is called Social Class.”
SOCIAL CLASSES OF PAKISTAN:
In Pakistan, people are divided into social classes on the bases of income, education, power, ownership of property, occupation, association etc.
SILVER JEWELLERY:
Stone studded silver jewellery is manufactured and exported all around the World. It is highly recognized by its innovative designs.
This product is launched to target upper-middle class customers in Pakistan.
Product line: * Stone Studded Silver Earrings * Stone Studded Silver Pendants * Stone Studded Silver Bracelets * Stone Studded Silver Necklaces * Cut Gemstones
FEW CHARACTERISTICS OF UPPER-MIDDLE CLASS * They purchase high quality products. * Their more emphasis is on taste. * They are highly educated people. * Their motive is to achieve success in their careers, reaching a high income level and achieving social advancements for themselves. * Their reference group is the upper class. * They tend to be more knowledgeable about what, where and when to shop. * Shopping places (stores) should be clean, orderly and reflect good taste. * Attracted by different and unique approaches of promotion.
By looking at the characteristics of our customers, we will produce a product which will satisfy their needs and wants.
FIRM’S SPECIFICATIONS * The Making of a Master Piece:
Our jewellery today is made in a way, which enables us to produce consistent high quality designs. The basic shape of our jewellery is prepared by different manufacturing processes such as: * Investment * Casting * Refining * Fabrication
The blanks kept for studding diamonds and semi-precious stones