Snapchat Case Study
Introduction:
Robert Cornelius Murphy is an American innovator. He is one of the two to develop a social media company Snap Inc. which today has 170 million users and its net worth is $20 billion. Bobby Murphy alongside Evan Spiegel developed snapchat in 2011. Snapchat lets user share messages, photos, and videos with unique filters which disappears with the passage of time. Murphy is the Chief Technology Officer (CTO) of the Snapchat and the second youngest billionaire with the net worth of $ 4 billion according to the Forbes magazine, with a salary of $250,000. He was also named as one of 100 Most Influential People in 2014 by the Times magazine. However, Murphy kept his low profile ever since the beginning of the Snap Inc. and gave very …show more content…
The website “future freshman’s” purpose was to simplify the process of admissions for fresh students. This effort however, resulted in a disappointment. Nonetheless, this set back manifested the areas where the duo lacked and rather than affecting them negatively, it left a positive aspect on them. They cultured from their flaws and mastered them, hence they retaliated by developing a master piece primarily known as Picaboo, currently known as snapchat. This recent effort also proved to be a rutted road, still they persisted and continued their hard-work. They were self-motivated and exhibited good management skills, the rudimentary features of an entrepreneur, which resulted in their success as innovators.
Developing Snapchat:
Evan, Bobby and Reggie came out with a notion of how photographs can be used as a form of communication, more significantly how images can be used to define and convey sentiments.
“You have a camera on your smart phone always with you why not use that as way to communicate with friends and family? The disappearing aspect is an effort to bring the service back to normal human communication which is ephemeral and transient and …show more content…
After this, near the completion of the year 2012 Snapchat’s user growth started to rise. A year later Mark Zuckerberg, one of the wealthiest person of this era, reached Murphy, the founder of Snapchat, with an invite conveyed to his private e-mail account. Zuckerberg flew to the Murphy’s turf, Los Angeles, arranging for a remote flat to host the furtive meeting. When Murphy showed up alongside Spiegel, Zuckerberg had a particular plan prepared. He tried to lure the partner’s idea for the Snapchat – and described Facebook’s new merchandise, poke, a smart phone app for sharing snaps and making them vanish. It would unveil in matter of days. Bobby recalls it as: “We are going to crush you“. Spiegel and Murphy instantaneously reverted to their organization and ordered a book for each of their six employees: Sun Tzu’s Art of War. Hence, proving that they had exceptional competitive
Robert Cornelius Murphy is an American innovator. He is one of the two to develop a social media company Snap Inc. which today has 170 million users and its net worth is $20 billion. Bobby Murphy alongside Evan Spiegel developed snapchat in 2011. Snapchat lets user share messages, photos, and videos with unique filters which disappears with the passage of time. Murphy is the Chief Technology Officer (CTO) of the Snapchat and the second youngest billionaire with the net worth of $ 4 billion according to the Forbes magazine, with a salary of $250,000. He was also named as one of 100 Most Influential People in 2014 by the Times magazine. However, Murphy kept his low profile ever since the beginning of the Snap Inc. and gave very …show more content…
The website “future freshman’s” purpose was to simplify the process of admissions for fresh students. This effort however, resulted in a disappointment. Nonetheless, this set back manifested the areas where the duo lacked and rather than affecting them negatively, it left a positive aspect on them. They cultured from their flaws and mastered them, hence they retaliated by developing a master piece primarily known as Picaboo, currently known as snapchat. This recent effort also proved to be a rutted road, still they persisted and continued their hard-work. They were self-motivated and exhibited good management skills, the rudimentary features of an entrepreneur, which resulted in their success as innovators.
Developing Snapchat:
Evan, Bobby and Reggie came out with a notion of how photographs can be used as a form of communication, more significantly how images can be used to define and convey sentiments.
“You have a camera on your smart phone always with you why not use that as way to communicate with friends and family? The disappearing aspect is an effort to bring the service back to normal human communication which is ephemeral and transient and …show more content…
After this, near the completion of the year 2012 Snapchat’s user growth started to rise. A year later Mark Zuckerberg, one of the wealthiest person of this era, reached Murphy, the founder of Snapchat, with an invite conveyed to his private e-mail account. Zuckerberg flew to the Murphy’s turf, Los Angeles, arranging for a remote flat to host the furtive meeting. When Murphy showed up alongside Spiegel, Zuckerberg had a particular plan prepared. He tried to lure the partner’s idea for the Snapchat – and described Facebook’s new merchandise, poke, a smart phone app for sharing snaps and making them vanish. It would unveil in matter of days. Bobby recalls it as: “We are going to crush you“. Spiegel and Murphy instantaneously reverted to their organization and ordered a book for each of their six employees: Sun Tzu’s Art of War. Hence, proving that they had exceptional competitive