Sir Richard Branson Case Study
Abstract
Sir Richard Branson learned, from an early age, not to let adversity stand in the way of accomplishing a goal. As a pioneering thinker, he has transformed many entrenched industry practices by turning the traditional business model on its end. A unique approach to business is his hallmark and he is a person that is not afraid to challenge convention and encourages creativity. Lack of success in a venture is not a deterrent, rather a motivator as this produces opportunity. His personality and style of management combine to form a very formidable opponent in each business venture explored within his company, Virgin Group.
Sir Richard Branson – Case # 1
Background
Sir Richard Branson learned, from an early age, not to let adversity stand in the way of accomplishing a goal. As a pioneering thinker, he has transformed many entrenched industry practices by turning the traditional business model on its end. A unique approach to business is his hallmark and he is a person that is not afraid to challenge convention and encourages creativity. Lack of success in a venture is not a deterrent, rather a motivator as this produces opportunity. His personality and style of management combine to form a very formidable opponent in each business venture explored within his company, Virgin Group.
Key Issues
1. Stepping up to a challenge; being able to overcome obstacles in life and business.
2. Using an entrepreneurial style allows and encourages innovation.
3. Teamwork.
List of Alternatives
1. Obstacles:
a. Surrender.
b. Compromise.
c. Challenge.
2. Innovation:
a. Accept that no change necessary or possible.
b. Purchase established business and create change internally.
c. Start an alternative solution to create competition.
3. Teamwork:
a. Authoritative.
b. Structured hierarchy environment.
c. Collaboration.
Analysis of Alternatives
Obstacles
Surrendering means you have determined that it is not worth the time, effort or money necessary to
Sir Richard Branson learned, from an early age, not to let adversity stand in the way of accomplishing a goal. As a pioneering thinker, he has transformed many entrenched industry practices by turning the traditional business model on its end. A unique approach to business is his hallmark and he is a person that is not afraid to challenge convention and encourages creativity. Lack of success in a venture is not a deterrent, rather a motivator as this produces opportunity. His personality and style of management combine to form a very formidable opponent in each business venture explored within his company, Virgin Group.
Sir Richard Branson – Case # 1
Background
Sir Richard Branson learned, from an early age, not to let adversity stand in the way of accomplishing a goal. As a pioneering thinker, he has transformed many entrenched industry practices by turning the traditional business model on its end. A unique approach to business is his hallmark and he is a person that is not afraid to challenge convention and encourages creativity. Lack of success in a venture is not a deterrent, rather a motivator as this produces opportunity. His personality and style of management combine to form a very formidable opponent in each business venture explored within his company, Virgin Group.
Key Issues
1. Stepping up to a challenge; being able to overcome obstacles in life and business.
2. Using an entrepreneurial style allows and encourages innovation.
3. Teamwork.
List of Alternatives
1. Obstacles:
a. Surrender.
b. Compromise.
c. Challenge.
2. Innovation:
a. Accept that no change necessary or possible.
b. Purchase established business and create change internally.
c. Start an alternative solution to create competition.
3. Teamwork:
a. Authoritative.
b. Structured hierarchy environment.
c. Collaboration.
Analysis of Alternatives
Obstacles
Surrendering means you have determined that it is not worth the time, effort or money necessary to
References: Dearlove, D. (1998). Business the Richard Branson Way 10 Secrets of the World 's Greatest Brand-builder. Oxford, United Kingdom: Capstone Publishing Limited. Nelson, D. L. & Quick, J. C. (2006). Organizational Behavior: Foundations, Realities & Challenges, (5th ed.). Thomson/South Western Educational Publishing. What We Are About. (n.d.). Retrieved July 25, 2008, from Virgin Group Web site: http://www.virgin.com/AboutVirgin/WhatWeAreAbout/WhatWeAreAbout.aspx