Short Paper: Cultural Communication

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Author: Lopamudra(Lopa) Chakraborty M5A1: Short Paper Cultural Communication Business Communications 08/3/2012

Cultural Communication

Introduction
“The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself.” - George Bernard Shaw

Intercultural communication between people is an integral attribute of the human society development. The modern world is developing towards globalization. In this regard, the issues about the role and the place of international communication become an integral part of life both for the humankind in general, as well as for the individual (Shokina & Nishev, 2009). The art of business communication has evolved as globalization has set disparate businesses cultures of the world on a collision course. Emerging economies have begun to integrate the business cultures of traditional powerhouse nations into their businesses, and they have been leaving traces of their own culture wherever they go. The impact of cultural diversity on business communication has widespread implications--from corporate boardrooms to employee break-rooms--and small business owners can benefit from gaining an understanding of the eccentricities of all cultures to which they are exposed (Ingram, 2012). As mentioned by Hynes, it is extremely important to become familiar with intercultural business practices for three reasons. First, is the tremendous increases in international trade caused by vertical specialization or global supply chains. Second is the direct investment of foreign based companies. In the US, for example, the direct investment of foreign based companies grew from $9 billion in 1966 to more than $414 billion in 2008.A third reason to learn about intercultural business communication us the increasing likelihood that you will work with or for someone who is not a native born U.S. Citizen. According to the US Census Bereau, 13% of the workforce was a non-

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Cultural Communication

native US citizen in 2000 (Hynes, 2011). That number has increased dramatically in the last decade. These are some of the reasons that underline the importance of cross-cultural communications. With the advent of globalization, research on cross cultural organizational behavior has become a pathway to understand the dynamics of multicultural domestic and international workplaces. In fact successful organizations of the 21st century require leaders who understand culturally diverse work environment and can work effectively with different cultures that have varying work ethics, norms and business protocols (HR Magazine, SHRM, 2008). In addition, there are other world issues that enhances the importance of cross-cultural communication, for e.g. emergence of the digital age, ease and speed of international travel, formation and expansion of regional trade associations (like NAFTA, EU, GATT, ASEAN) and growth of international professional associations (Beaman, 2005). To become culturally competent, the first step is to have a solid understanding of one’s own values and how they shape the cultural identity. Within this process it is also important to realize that different culture exhibit different values. Cross cultural management researchers and theorist like Hofstede, Hall and Trompenaars have developed cultural value dimensions often within the realm of comparing national cultures (HR Magazine, SHRM, 2008). Countries like US who are heavily dependent on the global economy must understand their own culture and how it shapes their communication with other cultures.

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Cultural Communication

Purpose The purpose of this paper is to understand the US business communication protocol and how it affects the cross communication with other culture. In...
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