Short Introduction to GrabTaxi
Introduction
This essay will outline and analyze the environment forces affecting GrabTaxi, its competitive advantage, followed by the Corporate Social Responsibility effort as a company.
Founded by Harvard Business School graduates Anthony Tan and Tan Hooi Ling, GrabTaxi was established in 2011 and came forth as an idea after a classmate of Anthony told him how difficult it was to get a cab in Malaysia, where Anthony is from. In that same year, Anthony pitched the idea to a panel of judges in the 2011 Harvard Business Plan Competition which won them second place, giving the all-Asian team back then confidence which they subsequently went on to kick start MyTeksi in Malaysia which was officially launched to the public in June 2012.
With a vision to pioneer public transportation mobility by combining top talent with technology and innovation, GrabTaxi have raised a grand total of $340 million in investor funding in just over 3 years of operation and currently boast a star-studded board of advisors which includes both co-founder and founding member of YouTube, as well as former CEO of Thomson Financial. Currently operating in 20 cities across 6 countries, GrabTaxi have also recently launched a S$136 million R&D Centre in the heart of the Central Business District in downtown Singapore this year, focusing on analyzing data and providing a place to 200 engineers and data scientists from around the world.
Discussion
The following next section of this essay will outline the general environment analysis GrabTaxi utilizing the PESTEL Analysis, along with Porter’s 5 forces to analyze the Competitive Environment Analysis.
References
Forbes Asia , 2015. Retrieved from: http://www.forbes.com/sites/susancunningham/2015/02/25/malaysias-anthony-tan-leads-grabtaxi-in-regional-app-race/
http://www.channelnewsasia.com/news/singapore/grabtaxi-opens-s-136/1771826.html
This essay will outline and analyze the environment forces affecting GrabTaxi, its competitive advantage, followed by the Corporate Social Responsibility effort as a company.
Founded by Harvard Business School graduates Anthony Tan and Tan Hooi Ling, GrabTaxi was established in 2011 and came forth as an idea after a classmate of Anthony told him how difficult it was to get a cab in Malaysia, where Anthony is from. In that same year, Anthony pitched the idea to a panel of judges in the 2011 Harvard Business Plan Competition which won them second place, giving the all-Asian team back then confidence which they subsequently went on to kick start MyTeksi in Malaysia which was officially launched to the public in June 2012.
With a vision to pioneer public transportation mobility by combining top talent with technology and innovation, GrabTaxi have raised a grand total of $340 million in investor funding in just over 3 years of operation and currently boast a star-studded board of advisors which includes both co-founder and founding member of YouTube, as well as former CEO of Thomson Financial. Currently operating in 20 cities across 6 countries, GrabTaxi have also recently launched a S$136 million R&D Centre in the heart of the Central Business District in downtown Singapore this year, focusing on analyzing data and providing a place to 200 engineers and data scientists from around the world.
Discussion
The following next section of this essay will outline the general environment analysis GrabTaxi utilizing the PESTEL Analysis, along with Porter’s 5 forces to analyze the Competitive Environment Analysis.
References
Forbes Asia , 2015. Retrieved from: http://www.forbes.com/sites/susancunningham/2015/02/25/malaysias-anthony-tan-leads-grabtaxi-in-regional-app-race/
http://www.channelnewsasia.com/news/singapore/grabtaxi-opens-s-136/1771826.html
References: Forbes Asia , 2015. Retrieved from: http://www.forbes.com/sites/susancunningham/2015/02/25/malaysias-anthony-tan-leads-grabtaxi-in-regional-app-race/ http://www.channelnewsasia.com/news/singapore/grabtaxi-opens-s-136/1771826.html