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shopping motivation towards online

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shopping motivation towards online
Content
1 Introduction
2 Definition
3Motivations to shop for luxury products online 3.1 Time saving and convenience 3.2 Cheaper price 3.3 A wide variety of commodities
4 Disadvantages of online shopping 4.1 The product quality can not be guarantee 4.2 Online payment is not secure 4.3Customer legitimate rights hard to safeguard
5 UK online retailing market
6 Summary

Analysing Online Consumer Shopping Motivations For luxury Product

1 Introduction
20th century is the era of rapid technological development, scientific and technological progress and development has brought great innovation to people’s daily life. The most significant change is the development of Internet technology. This essay will look at online retailing and consumer motivation for luxury products on online shopping literature and review existing work by other authors on this subject area in order to provide guidance for further research.
With the development of Internet technology, people 's way of shopping has undergone tremendous changes, more and more people began to prefer shopping online. This promoted the rapid development of online shopping. And the development of e-commerce also attract all levels of commodity rushing forward, even luxury gradually occupy the market. Taobao, As China 's largest online shopping site, issued the first " luxury products online shopping industry analysis report" in 2013.The report shows that overseas purchasing has been achieved from a luxury to a comprehensive expansion of health care and beauty products. The turnover of luxury products increases 100% per year, in 2012 the market has reached 15 billion yuan. It is expected that in 2013 nationwide luxury e-commerce market turnover will exceed 20 billion yuan.(Taobao,2013). This dramatic change again proved the vigorous development of Internet shopping.

2 Definition
There are two main concepts need to be defined. The first one is
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